Name Janarthanan B
Designation Assistant Professor
Area of Specialization Marketing
Qualification PhD (NIT Trichy) (Thesis Submitted) MBA (VCMCS, Madras University) B.Com (Bishop Heber College, Trichy)
Industry Experience Infosys, Pearson Education Pvt Ltd.
Contact 9787746413

E-mail :

Research Area Social media marketing, Sports marketing and Health promotions.
Academic Positions Nil
  • Thamaraiselvan, Janarthanan, Senthilarasu, and Jeevananthan. A State of Internet Marketing Research (2005 – 2012): A Systematic Review Using Classification and Relationship Analysis”,- International Journal of Online Marketing, International Journal of Online Marketing, 3(4), 43-67, October-December 2013 (43)
  • Thamaraiselvan, Janarthanan, Senthilarasu, and Jeevananthan. “Examining Beliefs towards Social Media Advertisements among Students and Working Professionals: An Application of Discriminant Analysis” - Australian Journal of Basic and Applied Sciences, Vol: 7, No: 8, pp 697-705, 2013
  • Senthilarasu, Jeevananthan, Thamaraiselvan and Janarthanan. "An Experimental Analysis of Forecasting the High Frequency Data of Matured and Emerging Economies Stock Index Using Data Mining Techniques” - International Journal of Operational Research (Accepted for publication)
  • Senthilarasu, Jeevananthan, Thamaraiselvan and Janarthanan. "Performances of Data Mining Techniques in Forecasting Stock Index – The Sample of Indian Stock Index”- Journal of National Science Foundation of Sri Lanka"
Papers presented at National level seminars/conferences
Papers presented at International level seminars/conferences Presented paper titled “Beliefs towards Advertisements in Facebook, Googleplus, LinkedIn” An Application of MDA at 2nd International Conference on “Emerging Markets and Issues in Management” held on 19th and 20th April, 2013 on VIT Business School, Vellore , India
Seminars and Conferences organized at International level Presented a paper “Legislative Measures and Consumerism” in two days National seminar in “Changing Scenario of Consumerism” organised by Department of Commerce, Bharathidasan University. (Feb 11-12, 2006)
Workshops attended
  • Participated in two days workshop on “Cases for Process Reporting” in Karl Kubel Institute for Development Education, Centre for Excellence in Human Development (29th January, 2010 to 30th January, 2010)
  • 100 Hours study on ‘Computer Applications’ from ‘Centre of information technology, ICWAI’ 2nd April, 2010
  • Four day National workshop on “Research Techniques and Data Analysis” conducted from 19th September, 2013 to 22nd September, 2013, Department of Management Studies, School of Management, Pondicherry University
  • Participated in two days FDP on “Effective Teaching Techniques” conducted from 10th October, 2013 to 11th October, 2013 at DoMS, NITT
  • Participated in Five Day FDP program on “Pedagogy tools and techniques for faculty” conducted from 18th to 22nd November, 2013 at DoMS, NITT
Key Research Achievements
  • Introduced a new quantitative literature review methodology using the technique, social network analysis and tool, Gephi 0.8 (Accepted for publication in International Journal of Online Marketing)
  • Reviewer for Cyberpsychology, Behaviour and Social Networking – An International High Impact factor Journal – Social Science Citation Indexed (Reviewed two research articles)
Other qualification and achievements/awards
  • College first rank in Under Graduation, College first in Personnel Management and Company laws
  • Cleared UGC-NET, Junior and Senior Research Fellowship in Management – June 2010
  • Completed PGDCA, HDCHE, PGDCNE and Tally computer programs at Indian Software Systems (2003-2005)