Name Dr. Nilamadhab Mohanty
Designation Asst. Professor
Area of Specialization Marketing
  • Fellow, Institute of Rural Management Anand (IRMA) – 2015
  • BVSc & AH ( OUAT-2007)

Email :

Research Area Behavioral strategies for marketing in developing countries and the role of digital marketing.
Market separation and advanced technological solution for rural business development
Teaching Experience
  • Centre for Agribusiness Management, Utkal University, Visiting Faculty. Teaching Marketing Management and Rural Marketing (July-Sep’2015)
  • Visiting faculty at the School of Rural Management, Xavier University Bhubaneswar. Teaching Rural and Inclusive marketing. (Jan 24-7 April,2015)
  • Social Marketing, Post Graduate Programme in Rural Management, IRMA, co-taught with Prof. Biswas & Prof. Modi, IRMA (Jan-Feb,2015)
  • “Behavior Change Communication” at the workshop on Learning about Fluoride in Water and Fluorosis Mitigation organised by INREM Foundation at N M Sadguru foundation, Dahod, Gujarat (October 6 -10, 2014)
  • Social Marketing , Post Graduate Programme in Rural Management, IRMA; co-taught with Prof. Biswas and Prof. Mishra, IRMA (Feb’2014-April’2014)
  • Marketing Management – module on Consumer/ Buyer Behaviour, Post Graduate Programme in Rural Management, IRMA. Course co- taught with Prof. Mishra, IRMA (Jan’2014)
Academic Positions Nil
Professional/ Work Experience
  • Centre for Children Studies, KSRM, KIIT University, Research Co-ordinator
  • Dependable Agri Services Private Ltd., Senior Associate (Marketing)
  • Directorate of Animal Husbandry and Veterinary Services, Govt. of Orissa (Veterinary Officer)
Publications Mohanty, N.M. and Biswas, S.N (2014) “Freedom and reactance: the case of social marketing for public health,” in Social Psychology of Health - Issues and concerns in India (ed.), Concept
Mohanty, N.M. “Understanding rural retailer at the base of the fortune pyramid” in Journal of Rural and Industrial Development
Papers Presented at National Level seminars/conferences
  • Mohanty, N.M., Mohanty, P (2015); Consumer reactance: a concern for marketing swachh bharat conceptGuru Gobind Singh Indraprastha University, Delhi National
  • Conference on Managerial Perspectives, Issues And Challenges Of Swachh Bharat Campaign August 14, 2015 Organized by University School Of Management Studies Guru Gobind Singh Indraprastha University, Delhi
  • Mohanty N.M (2013) “Message strategies that reach high risk population,” presented at the 2nd National Symposium on Rural Management, organised at the Institute of Rural Management, Anand (IRMA), held on December 14, 2013
  • Mohanty N.M. (2013) “Interaction of behavior change appeal with marketing mix elements and its impact on consumer response,” presented at the 6th IIMA Doctoral Colloquium, organised at the Indian Institute of Management Ahmadabad, held on 7th of January,2013
  • Mohanty N.M. (2011) “Deciphering service encounter – “ the path to transition” – in the context of social marketing,” presented at The XXI Annual Convention of the National Academy of
  • Psychology (NAOP), organised at the Institute of Rural Management, Anand (IRMA), held on (12-14) December, 2011
Papers Presented at International Level seminars/conferences NA
Workshops, Seminars, FDPs attended Modi, P; Mishra S.N.; and Mohanty N.M (2014) “Missing market orientation from the livelihood programme of the nonprofit organization: The case of right diagnosis but wrong pills” presented at the 2014 Academy of Marketing Conference, organised at Bournemouth University, United Kingdom, held on 7-10 July,2014
Workshops Attended
  • Contemporary issues in Management and Management Research, IIM Ahmedabad, 2013
  • Advance research training on Structural Equation Modeling, IRMA, ANAND, (10-11 December 2011)
Other Activities
  • Associated with INREM FOUNDATION and Fluoride Action Network in the development of behavior change communication campaign strategy directed at prevention and control of Fluorosis and promotion of water health.