Name Dr. N Manjula
Designation Dean MBA
Area of Specialization Marketing
  • PhD ( Mother Teresa University-2014)
  • M.Phil (Madurai Kamaraj University 2002-2004)
  • M.B.A (SVN College, Madurai affiliated to Madurai Kamaraj University 1997-1999)
Contact Mobile : 98946-56546
E-mail: Official E-mail id
Research Area Currently pursuing the Doctoral programme with Mother Teresa University on the topic, “ Consumer retention Model for the Mobile service providers with special reference to prepaid mobile service in Tamil Nadu” under the guidance of Dr. N.Rajasekar, Head of the Department of Business Administration, Thiagarajar College of Arts and Science, Madurai.
Academic Positions
  • Dean MBA , Thiagarajar School of Management , 2013
  • Assistant Professor- Thiagarajar school of Management, Madurai, June 2006 – present
  • Senior Lecturer – K.L.N.College of Engineering, Madurai , June 1999-May 2006
  • Implementation of CSR- A study of Selective Indian Firms “International Journal of Business Economic and Management Research,Vol.2 Issue 7 p:137-146 online ISSN : 2229-4848.
  • ‘Transformational Leadership’, OD Communications, July, 2002.
  • ‘E- Branding’ , OD Communications , April 2004
  • Rural Entrepreneurship among the youth in Madurai District, TEJAs, Volume 1, June 2004, Issue 2, The Thiagarajar Journal of Arts and Science.
  • Performance of women Entrepreneurs: A Two Way Discrimininant Analysis- Journal of Gender and Progress Volume 1, Number2, January 2004.
  • Tracking Organisational effectiveness through Transformational Leadership, “SRM Management Digest”, Volume 4 , April , 2006.
  • Contributed a chapter for the book authored by Prof.Sounderapandian “ Green Productivity practices in small and medium enterprises”2007
  •  Consumer satisfaction and loyalty derived from the perceived quality of Cellular operator’s Services : A field study in Madurai City, p.-182,Emerging Trends in Service Sector compiled by V.S.Vyas and Deepak Joshi ,J.V publishing House, 2010. ISBN No: 978-81-88818-51-8
Papers presented at National level seminars/conferences
  • “ Six Sigma Techniques”, National Seminar on Total Quality Management organized by Karpagam College of Engineering, Coimbatore, 08.03.2003
  • “ “Green Productivity Practices of small and Medium Enterprises” , organized by Gandhigram University, 12th and 13th of January , 2005.
  • “Global Marketing opportunities and Challenges in FMCG Sector”, National Seminar organized by K.S.R. College of Technology, Tiruchengode, 27th February, 2005.
  • “Marketing of Agricultural Products”, presented at National Conference on Strategic Planning for Rural Markets, organized by PSNA College of Engineering and Technology, Dindigul, on 1st October 2005.
  • “Leadership for a prosperous India”, presented at the National Conference on HR Practices in the Knowledge Management Era at Karpagam College of Engineering, Coimbatore on 24th February, 2006.
  • Presented a paper on Global Business Leadership for excellence conducted by Madurai Management Association on 21.02.2007
  • Presented a paper titled “Medical Tourism – The marketing perspective in the Indian Scenario” on 07.03.2008 and 08.03.2008 organized by the Department of Management Studies, Kalasalingam University, Krishnankoil.
  • Presented a paper titled “A study on the model of Consumer switching Behavior in cellular service industry with special reference to GSM operators in Madurai city” on 07.03.2008 and 08.03.2008 organized by the Department of Management Studies, Kalasalingam University, Krishnankoil.
  • Presented a paper titled “A study on Model of self efficacy and response to service in cellular service industry with special reference to GSM operators in Madurai city, on 15.03.2008 in the National conference on Emerging paradigms in Management at, The American College, Madurai
  • Presented a paper on Empowering Employees for Performance Excellence Organized by Madurai Management Association on 22.02.2010.

Papers presented at International level seminars/conferences

  • Women – Guardians of Values” , INTERNATIONAL CONFERENCE ON SPIRITUAL WISDOM for a value based society, organized by Annamalai University And Brahma Kumaris, Mount Abu, Rajasthan, 06.11.2004 & 07.11.2004.
  • “Impulse Buying Behavior in an Indian Transitional Economy”, INTERNATIONAL CONFERENCE ON MARKETING PARADIGMS FOR EMERGING ECONOMIES organized by and at INDIAN INSTITUTE OF MANAGEMENT , AHMEDABAD, 12th and 13th , January, 2005
  • Presented a paper titled “A study on the determinants of customer repurchase intension of mobile services in Madurai city”, at the International conference on Researching for transforming the society , Mother Teresa Womens’ University Research & Extension centre , Chennai organized by Mother Teresa Womens University , Kodaikanal, on 18.02.2008 and 19.02.2008
  • Presented a paper on Crowd Sourcing :Trivial few and vital many in the International Conference on “ International Marketing in Asia Pacific Issues and Challenges” organized by Dr. GRD School of Commerce &International Business,Coimbatore on 4th and 5th of November 2009
  • Presented a paper titled “Productivity through Strategic Inventory
  • Management: A Study on Retail Industry with Special Reference to "Consumer Electrical Appliance” in the International Conference on Retail
  • Excellence organized by SRM University, Chennai on 23rd December 2009
Seminars and Conferences organized at International level Nil
Workshops attended
  • Attended a One day Seminar organised by Madras Management Association
  • A one week work along project with Cavinkare ,Chennai for studying distribution Management from June 11- June 15,2012
  • Faculty Development Programme organized by XAVIER INSTITUTE OF MANAGEMENT , BANGALORE, June 11th – July 1st, 2000
  • Staff Development Programme on Effective Teaching Methods, 13.10.2001, K.L.N.College of Engineering, Madurai.
  • One Day workshop on Analytical Aspects of Business Research, PSG Institute of Management, Coimbatore, 21.09.2002
  • Workshop on Case teaching and writing, DJ Academy for Managerial Excellence, Coimbatore, 16.02.2004.
  • Management Teachers Programme on Strategic Management Foundation Course, INDIAN INSTITUTE OF MANAGEMENT, BANGALORE, 24.05.2004 to 29.05.2004
  • One Day workshop on Team Building organized by Madurai Management Association on 30.11.2006
  • A Two Day National Level Conference on “Brand Management” organized by Guruvayurappan Institute of Management , Coimbatore, on 22.09.2006 and 23.09.2006 at Hotel Residency, Coimbatore.
  • Participated in the Management Development Programme Organised by VIT Business School, On Branding for Profit- Increase Sales and Customer Loyalty on September 22,2007
  • Faculty Development Programme on ‘Pedagogy in Management Teaching’ on 15th and 16th of April, 2008 organised by Thiagarajar School of Management Two eminent personalities from IIMB- Prof. S. Jegadish and Prof. Vishnuprasad Nagadevara were the key resource persons.
  • Workshop on Case Method of Teaching and Case Writing on 26th, 27th&28th May, 2008 . Prof.S.Jagdish, IIM, Bangalore acted as the resource person
  • Participated in a One-day Faculty Development Programme on SPSS on 31st January 2009. Mr. Rakesh E. Mohandass, Consultant, SPSS, South Asia was the Resource Person.
  • Workshop on Data Analysis and Research Techniques during 11to 16th May, 2009 at IIM, Kozhicode.
  • Attended Two days workshop on “Application of advanced Statistical tools in Management Research” Annamalai University, Chidambaram on 23rd and 24th January, 2010.
Expos/Workshops/Seminars organized
  • Organised a Rural Expo in Thevaram, Theni District on 26th and 27th January, 2008.
  • Orgnanised an Expo called Yadhumahi 2009 on the eve of the womens day on 7th and 8th of March, 2009 at the Arasaradi Railway Grounds in Madurai.
  • Organised ANTARPRERANA 2010 on February 5th, 2010, an entrepreneurial Awareness Seminar for the undergraduate students.
  • Organised Second National conference on Emerging Trends in Business Strategies and Information Systems on 12th February, 2010.
  • Organised a workshop on Project Development and Applications on 25th September, 2010 for the Undergraduate students.
Guest lectures/ Resource person outside for the Academic Year 2010-2011at TSM
  • Data analysis and Interpretation in Marketing Research for the II MBA students in Kalasalingam University, Krishnankoil.
  • Data analysis and Interpretation in Marketing Research for III BBA students in NS college of Arts and Science, Theni.
  • Self confidence and Motivation for the BBA students in Fatima College, Madurai.
  • Trends in consumer Behavior in Valluvar Arts and Science college, Karur.
  • Emerging Trends in Advertising for BBA students in Valluvar Arts and Science college, Karur.
  • Research Methodology for the BBA students in SFR College of Arts and Science, Sivakasi.
  • Emerging trends in Retailing for the Commerce students, Mannar Thirumalainayakkar College, Madurai.
  • Entrepreneurship Development for the MBA students in American College, Madurai.
  • Consumer Behaviour for the IT students in Lady Doak College, Madurai.
  • Performance appraisal methods for MBA students at Park school of Global Business Excellence ,Coimbatore
  • Delivered a lecture on “Rural marketing and consumer Behavior” for the dealers of Indian Oil Corporation at the KSK Annual Convention at Hotel Sangam on 11 February, 2010.
  • Delivered a lecture on Marketing Challenges for the Self Help Group Women organized by MADITTSSIA and Tamil Nadu Women Development Corporation.
Consultancy/Training services extended
  • Trained India Post employees
  • A marketing consultant for MSSRF, Chennai for Bio Fertilisers


  • University 8th Rank holder in BBA (1997)
  • University 5th Rank holder in MBA (1999)
Other membership in universities/colleges
  • Member of Curriculum Development Council (CDC) for BBA Department – Arul Anandar College (Autonomous) Karumathur, Madurai
  • Member of Temple City Junior Chamber (1999- 2001)
  • Member of Madurai Management Association
  • Advisory Board Member- MBA Department, S.Vellaichamy Nadar College, Nagamalai, Madurai
  • Co-coordinator , Industry Institute Interaction Panel , Confederation of Indian Industries , Madurai