Prof. Preethalakshmi N.Y
  • Member of Internal Quality Assurance Cell (IQAC- NAAC) in TSM
  • Social Project contributing towards United Nations – Sustainable Development Goals
  • Consultancy project on product launch of health care product – A Business strategic solution

A Passionate teacher by profession and a Management Graduate by qualification specialized in Marketing. Areas of interest are consumer behaviour and digital marketing.

Area of Research: Consumer behaviour

Area of teaching: Marketing

Teaching subjects

  • Consumer behaviour
  • Integrated Marketing communication

Membership, Consultancies and MDP’s

  • Social Project contributing towards United Nations – Sustainable Development Goals
  • Member of IQAC ( NAAC)
  • Co faculty In –charge of TSM Alumni Association , website committee and social responsibility club
  • Consultancy project on product launch of health care product – A Business strategic solution

Workshop and Conferences Attended:

  • Workshop on “Structural Equation Modelling: Basic & Advanced Analysis” at NIT,Trichy
  • Workshop on “Digital Marketing” conducted by IIM-Calcutta and MakeIntern
  • Workshop on case teaching , Research & publication strategies for business school faculty