Refresher Course on Data Driven Strategies For Sales and Marketing

Event Description

Refresher Course on Data-Driven Strategies For Sales and Marketing

Program dates: 23rd and 24th November 2020

Through: Zoom Online

Program Content

· Data-driven Sales and Marketing

· Sensitivity analysis

· Technology Empowered Marketing

· Effective Selling Process

· Funnel vs Flywheel technique

· Persuasion vs Negotiation Skills

· Value vs Cost Balancing for the customer

Registration Link:

Resource Persons:

Dr.M.Selvalakshmi :

Dr. Selvalakshmi has over 18 years of experience in teaching subjects such as Marketing Strategy and Business Communication. She has handled various administrative roles in the Institution and is serving as the Principal since 2015. She is a passionate Corporate trainer having trained executives of Airtel India Ltd, Ramco Cements, ICICI Prudential Life, HDFC, Eveready Industries, TVS Tyres, Honeywell Technology Solutions to name a few.

Dr. B.Nataraj:

Dr. Nataraj has eleven years of experience in academics and industry. He has completed his Ph.D. from Bharathiar University. He is a skilled professional in business analytics, data science, and management research. He is a resourceful educator, professional trainer, and competent with statistical software packages like R, Python, SPSS, AMOS, and Smart PLS. Before joining TSM, Dr. Nataraj was working at Great Lakes Institute of Management, Chennai

Who should attend: Sales & Marketing Executives who interact with customers to meet targets