Dr. Goswami S

Dr. Goswami S

Dr. Goswami S


Faculty Unique ID: 1-9534847474


Dr Goswami has over 3 decades of experience as an educator, having served as a professor in renowned institutes in India, and abroad. I.I.L.M., I.M.T,Ghazibad, and Amity University are some of the institutes whose students had the good fortune of having studied under him. Many of his research papers have been recognized and accepted internationally. The chief among them are, a paper on Healthcare Branding by Atiner, an Intl. Conference Body in Greece, and a paper that he co-authored which was accepted by the International Journal of Entrepreneurship and Innovation Management (Scopus, ABDC – C category). Additionally, he also did a 3 year stint in the industry as a professional, and this gives him a hands-on approach and outlook to education. He was invited to speak at the Brand Summit hosted by Assocham, Delhi. He presented his thoughts and research on the theme of ‘Unlocking the Unconscious Behavior in Branding exercises.


Senthil, V., & Goswami, S. (2020, December). An Exploratory Study of Twitter Sentiment Analysis During COVID-19:# TravelTomorrow and# UNWTO. In International Working Conference on Transfer and Diffusion of IT (pp. 487-498). Springer, Cham.

Goswami, S. (2018). Onerous Journey of a Retail Coffee Outlet Chain (Café La Coffee, India)-(CLC) Imprints of an Expansionist Strategy. TSM Business Review6(1), 75-87.

Goswami, S. (2018). Navigating the Maze: Simple, Smarter Strategies to Fast-Track Success. South Asian Journal of Management25(1), 1-3.

Goswami, S. (2017). Are customers ready to use mobile technology for banking transactions? An investigation. The Journal of Internet Banking and Commerce, 1-13.

Goswami, S. (2015). Knowledge Strategies through Tie-ups-A Look at Indian. International Journal of Knowledge Management and Practices3(1), 33.

  • Strategy Formulation and Implementation
  • Brand Management
  • Integrated Marketing Communication
  • Distribution and Channel management
  • International marketing
  • Strategic Marketing
Administrative Responsibilities
  • Area Chair – Marketing
  • Conducted a one-day programme on changing Tyre Industry- competitive challenges for Good Year ( India) Ltd.
  • J. T. Mobile, a Swedish Joint- Venture with Bharti Telecom – ten days programme for sales executives on Positive Customer Care & satisfaction. Programme repeated subsequently. Highlight was role -plays.
  • Coats Viyella, Bangalore – conducted a programme on corporate mission and vision.
  • Two repeat workshops for senior managers, DGMs and AGMs of Hindustan Copper Complex, Khetri. On Mangerial challenges for the 21st century.
  • A Colloquium on performance management for middle-level managers of Hindustan Zinc, Udaipur where the concept of dynamic counselling was introduced.
  • A programme for ONGC managers was conducted on International product portfolio – diversification strategy