Thavaprakash A

Area of Specialization

Marketing and Finance

Year of Entry

2024

Email

nandhinisp@tsm.ac.in

Research Supervisor

Dr. N. Manjula

Education

Master’s Degree in Management: Kumaraguru Business School, Coimbatore, affiliated with Anna University, Tamil Nadu, India.

Bachelor’s Degree in Commerce (Professional Accounting): Lady Doak College, Madurai, affiliated with Madurai Kamaraj University, Tamil Nadu, India.

International Visit

International Research Exposure – EURAM 2025, Florence, Italy Participated in the 25th European Academy of Management (EURAM) Conference, University of Florence, June 22–25, 2025.Presented paper: “Identifying the Key Enablers of Cashless Transaction Usage – A TISM Approach in Developing Countries.” Engaged in global dialogues on digital inclusion, technology adoption, and management with purpose. Attended immersive labs on AI & VR in Education and Research. Joined an industry visit to Bestie Textile Company, Tuscany, exploring

Achievements

Best Faculty Recognition: Awarded based on students’ feedback for courses -Research Methodology and Economic Analysis for Business.

Mahatma Gandhi Scholarship (2018): Awarded for meritorious academic performance during post-graduation.

Best Outgoing Student: Recognized at Lady Doak College for exhibiting qualities of altruism, leadership, creativity, proactivity, team spirit, voluntarism, and perseverance.

Certificate of recognition for exhibiting qualities of Altruism leadership, creativity, proactivity, team spirit, voluntarism, and perseverance at Lady Doak College

Certifications

NPTEL Course: Soft Skill Development, Business Marketing – Technology Focus, Educational Leadership, Strategic Communication for Sustainable Development

NISM-Series-V-B: Mutual Fund Foundation Certification Examination

IC38: Certificate Exam of Insurance

SPSS Certification -IBM as on 12.07.2018

Business Analysis Course from IBM (Focus on Root Cause Analysis)

Projects and Internships

Audit Training: Attended training on practical aspects of computation of e-TDS, e-filing, and handling data entry on accounting software (Tally) under an auditor in Madurai.

GST Project: Worked on a GST (Goods and Service Tax) project for TVS Tyres for 3 months, focusing on GST filing and input tax credit (ITC) documents.

Social Immersion Project: Contributed to a project on Good Health and Well-being for 1 month.

Research Immersion Project: Conducted a research project on Employee Preference on Ban of H1B Visa in the IT Sector for 6 months.

Doctoral Colloquium

Attended the 9th Doctoral Symposium organized by NASMEI (North American Society for Marketing Education in India) at Great Lakes Institute of Management, Chennai, December 2024

Workshops and Certification Courses

Participated in the Faculty Development Programme on “Scale Development for Social Science Research” at FORE School of Management, New Delhi, September 2024

Online FDP: Participated in a one-week online Faculty Development Program on “Qualitative and Quantitative Research: From Data Collection to Analysis and Interpretation,” organized by Rosary College of Commerce and Arts, Navelim-Goa.

SPSS Certification Course: Completed a one-month certification course on SPSS.

PLS-SEM Workshop: Attended a 4-day workshop on PLS-SEM conducted by Numerical Analytics, New Delhi, Dr. Dhaval Mehta from Veer Narmad South Gujarat University, Gujarat as the resource person.

Business Analysis Course: Completed a certificate course in Business Analysis from IBM, with a focus on root cause analysis.

Participated as a delegate in the 3-day IIMUN (India’s International Movement to Unite Nations) conference, focusing on country-wise improvements in India, held at IIM Bangalore on June 26, 2020.

Conference

Cashless economy, Sustainability and Green economy in emerging countries: A Bibliometric Analysis at the International Conference on Innovating for Sustainability, REVA University, Bengaluru, October 2024.

Investigating the Influence of Hedonic Motivation on Cashless Transaction Adoption and Operational Utility: The Mediating Role of Social and Efficacy Dissonance at the S-TEAM Conference, Symbiosis Centre for Management & Human Resource Development, Pune, in collaboration with EM Normandie Business School, France, September 2024

Problems and Challenges of Disinvestment in Public Sector Enterprises at Lady Doak College, Madurai.

COVID-19 Impact on Supply Chain process in Madurai Government Hospital at LEAD College, Kerala.

Effectiveness of Pradhan Mantri Jan Dhan Yojana in Rural Coimbatore at SIMMID Business School, Mysore.

Interest

• Technology adoption
• Financial literacy
• Functional aspects and psychological drivers of consumer decision-making
• Reasonable consumption
• Gamification

Guest Lectures and Expertise Talks

• Delivered a one-day research talk at St. Michael College of Engineering and Technology, Sivagangai, for MBA students, focusing on research methodology, practical applications of research design, data analysis, and interpretation tailored to management studies.

• Conducted training program at the Postal Training Centre, Madurai, for postal employees on marketing strategy, team building, effective communication, and customer care, enhancing business skills, customer service, and operational efficiency.
• Delivered an expert session on research methodology for the “Crash Course for Pre PhD Entrance Examination 2025” at Thiagarajar School of Management (TSM), March 2025.
• Led a digital financial literacy workshop for rural women during the Women’s Day outreach by the Women’s Cell, TSM, under the Unnat Bharat Abhiyan initiative—empowering 80 women daily wage workers in Achampathu and Chekkanurani villages, Madurai, through practical training on digital payments, fraud prevention, and financial management.