Business Analytics


TSM offers Post Graduate Diploma in Data Science and Business Analytics (PG-DSBA) to support the working professionals and fresh graduates who are interested to make their career in the business analytics domain. This program will provide a hands-on experience to the participants and make them understand the importance of data-driven solutions for business problems. This program is affiliated with Madurai Kamaraj University. Upon Successful Completion of the program, the diploma certificate will be offered by Madurai Kamaraj University.

About the Programme

Analytics is emerging as a key growth area spanning industries. The need of the hour is the talent that can work on delivering carefully crafted analytics solutions, insights, and recommendations to businesses. The courses at TSM are designed to bring contemporary, application-oriented inputs to the classroom. After completing the course, the participants will have a better understanding of data handling tools and analytics-based management decisions.

This is a one-year programme certified by Madurai Kamaraj University. To facilitate the participation from industry, the sessions will be delivered at the weekends.

Program Features

  • Learn without quitting your job
  • Hands-on experience
  • Career advancement through placement assistance.
  • Mentorship support from professors and industry experts

Information is the oil of the 21st century, and analytics is the combustion engine.

– Peter Sondergaard

This program enables experiential learning, by providing tools and techniques in the analytics domain. The learning modules are designed based on analytical approaches and software applications to achieve knowledge and skills essential for working professionals in business analytics. The participants are expected to have strong interests and competency in mathematics and statistics.


  1. Foster Analytical and critical thinking abilities for data-based decision making.
  2. Ability to Identify and describe complex business problems in terms of analytical models.
  3. Ability to communicate data driven insights to technical and non-technical audiences.
  4. Ability to recommend results of business analytics into effective courses of action.
  5. Ability to exhibit effective collaboration and leadership skills.

Who can Apply?

  • Working professionals who have a strong desire to shift their career to the data science and business analytics domain.
  • Graduates with a strong interest in business analytics and a desire to pursue a career in analytics.

Eligibility for Admission

Applicants should have Passed a Degree with 10+2+3 pattern and Mathematics or equivalence as one of the subjects in their Under Graduation

Analytical Tools and Programming Languages Covered

  • Python
  • R
  • PowerBI
  • Tableau
  • SPSS

  • Advanced Excel
  • Spyder
  • Jupyter
  • AWS
  • NVIVO etc.,