Human Resource & Analytics
2025
aarthyvendhan@tsm.ac.in
Dr. Nataraj B
Have completed Master of Philosophy in Management in 2016
Have completed Master’s degree in Management with specialisation in Human Resource in 2012
Have completed Bachelor’s degree in Computer Science in 2010
Have completed National Eligibility Test for Assistant Professor (UGC-NET) in the year 2025 conducted by University Grants Commission
NPTEL Course Topper – Leadership Skills, IIT Kharagpur
Completed FDP on “Leadership Skills” – ICT Academy, “Building Web Development Solutions” – Next Gen Employability Program (AICTE), “AI and Data science in small business: Transforming the future of business” – ATAL Academy (AICTE)
Completed 16 week MOOC course – “Unleashing the Potential of Digital Tools in Research” University of Lucknow.
Was associated with Solamalai College of Engineering as an Assistant Professor for 5 years
Was associated with Vaighai Agro Products ltd as Trader for 2 years
Published article on “Success Factors of Women Entrepreneurs in the MSME sector of Madurai district: An Exploratory study” in International Journal of Cultural Studies and Social Sciences, ISSN 2347-4777 (UGC CARE Listed Journal)
Published article on” Emerging factors influencing consumer buying behaviour towards selected white goods in Indian context” at AIP conference proceedings volume no:3306, issue 1 on 5 June 2025.
Published a Patent titled “Driving Fintech Entrepreneurial Intention Through Stimulus – Response Theory”
Presented a paper “Indian Banking System opportunities and challenges – a historical study” International conference at Nadar Saraswathi college of Arts & Science, Theni.
Presented a paper “Marketing Big Data Unleased: from challenges to strategic solutions”
International conference at Sri Kanyaka Parameswari Arts & College for Women.
Presented a paper “Industry 5.0 implementation: challenges and Future Direction” National conference at Bharath Institute of Higher Education and Research.