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    Dr. Rakesh G Nair

    Dr. Rakesh G Nair

    Dr. Rakesh G Nair

    Assistant Professor

    MBA, PhD
    rakeshgnair@tsm.ac.in

    Biography

    Rakesh G. Nair is a faculty and researcher with expertise in entrepreneurship, innovation, and agribusiness marketing. He holds a Ph.D. in Marketing from the Department of Management Studies, Indian Institute of Technology Roorkee. His doctoral work focuses on the branding and marketing challenges faced by SMEs in India’s herbal products sector. He blends academic insight with practical experience in agribusiness marketing and technology business incubation.

    His professional career spans both industry and research institutions. He has been associated with firms such as Nagarjuna Fertilizers & Chemicals Limited (NFCL) and Malabar Chemicals & Fertilizers, as well as research institutions including ICAR–Indian Institute of Spices Research and ICAR–National Research Centre on Meat. Dr. Nair has published in leading journals such as Business & Society and the Journal of International Food & Agribusiness Marketing, and has presented at international conferences including the American Marketing Association. He has also filed patents on sustainable farming technologies aimed at improving livelihoods in hill regions.  His research and consultancy interests include social entrepreneurship, technology business incubation, innovation and food and agribusiness, with qualitative research serving as his core methodological approach.

    Publications
    • Nair, R. G., Sharma, V., Agrawal, R., Roy, P., & Pandey, Y. (2025). Community-Based Enterprise Creation in Base of the Pyramid Environments: A Sharing Economy Perspective. Business & Society. [ABDC-A].   https://doi.org/10.1177/00076503251355011
    • Nair, RG. (2025). Consumer decision-making in plant-based immunity-boosting products: A multi-method approach. Journal of International Food & Agribusiness Marketing, 1–26. [ABDC-B] https://doi.org/10.1080/08974438.2025.2513366
    • Muthukumar, M., Nair, RG., Naveena, B.M., Devatkal, S.K., & Mandal, P.K., (2020). Online Meat Marketing: Technical, Socio-Economic, and Regulatory Challenges. Journal of Meat Science, [Scopus] https://doi.org/10.5958/2581-6616.2020.00003.1
    Courses

    Business, Government & Society

    others

    Conference Paper Publications

    1. Nair, R.G., & Sharma, V., “SME Branding at the Bottom of the Pyramid: Lessons Learned from Applying Phenomenological Case Study in the Indian Himalayas”, in 6th UUM International Qualitative Research Conference, Proceedings, 2024.
    • Nair, R.G., & Sharma, V., “Ingredient Narratives: The Commodification of Immunity in Plant-Based Herbal Healthcare Products”, in American Marketing Association Winter Academic Conference, Proceedings, 2025
    • Nair, RG., Sharma, V., “Scientifically (mis)leading: The power of front of package labelling”, in AIMS International Conference on Management, Proceedings, 2022 

    Patents

    1. An Improved Grain-Feeding System for Uniform Grain Flow for Gharat-Based Grinding Mills, in Indian Patent, Application No.202411103873, 2025 [published-under examination]
    • A Manually Operated Water Flow Control Apparatus for Gharats. Indian Patent, Application No. 202511055994, 2025 [published-under examination]
    • Adaptive Multi-Function Lightweight Manual Plough for Hill Farming. Indian Patent, 2025 [Filed-Awaiting Approval]

    Book Chapter

    1. Nair, RG., Detwal, PK., M. Muthukumar, “Ensuring transparency: The blockchain impact on agriculture and livestock traceability”, in Blockchain Technology, Taylor & Francis Group, 2024. ISBN 9781003542766