BALA VISHWAA
HARINI. I

Area of Specialization

Human Resources

Year of Entry

2022

Email

balaharini@tsm.ac.in

Research Supervisor

Dr. M. Selvalakshmi

Education

Have completed Bachelor’s degree in mathematics in PSGR Krishnammal college for women Coimbatore(2019)

Have completed Master’s degree in Management with specialisation in Marketing and Human Resources in SASTRA DEEMED TO BE UNIVERSITY (2021)

Achievements

Associated with Hexaware technologies as a HR Coordinator for a month,

Qualified in Alagappa university entrance exam for PhD.

Articles Published

Publications

Ms. Bala Vishwaa Harini I has successfully presented a paper titled “Acceptance of E-commerce in Family Business: A UTAUT Model Approach” in 3^rd International Conclave on Globalizing Indian Thought” organized by IIM Kozhikode

Ms. Bala Vishwaa Harini I has successfully presented a paper titled “Impact of Native Culture and Attitude of Employees Towards Consumer In store Experience” in 16^th NASMEI Conference held at Great Lakes Institute of Management, Chennai

Ms. Bala Vishwaa Harini I has successfully presented a paper titled “Role of Women in Purchase Behavior of Indian families to Achieve Green Behavior” in INCOMAR conference organized by University of Technology, Mara, Malaysia

Ms. Bala Vishwaa Harini I has successfully presented a paper titled “Contribution of women in Service Industry: A Bibliometric Analysis and Systematic Literature Review” in VIPANA Marketing Conference Organized by IIM Vishakhapatnam