Perumalsamy L

Area of Specialization

Marketing

Year of Entry

2022

Email

perumalsamy@tsm.ac.in

Research Supervisor

Dr. Rameshkumar J

Education

He has competed Bachelor’s degree in Mathematics in Sri.SRNM College,Sattur

Master’s degree in Management in Mepco Schlenk Engg. College

Achievements

He has also qualified UGC- NET in Management for Assistant Professor

He has One year of work experience as an Assistant Professor in Sri.SRNM College, Sattur.

Publications

Mr. Perumalsamy L has successfully presented a paper titled “Impact of Brand Transgression on Consumer Forgiveness: Moderating Role of Value Congruence” in 16^th NASMEI Conference held at Great Lakes Institute of Management, Chennai

Mr. Perumalsamy L has successfully presented a paper titled “Impact of Celebrity Scandal on Celebrity Hate and Consumer Forgiveness: Moderating Role of Fan Identification” in VIPANA Marketing Conference Organized by IIM Vishakhapatnam