Thavaprakash A

Thavaprakash A

Area of Specialization

Avatar Marketing

Consumer Behaviour



Year of Entry




Research Supervisor

Dr. Nachiketas Nandakumar


An Alumnus of Thiagarajar School of Management

Have completed Master of Business Administration with specialisation in Marketing and Human Resource in 2019

Have completed Bachelor’s degree in Electrical and Electronic Engineering in 2017


Have completed National Eligibility Test for Assistant Professor (UGC_NET) in the year June 2020 conducted by University Grants Commission

Industry Experience

Was associated with Walkaroo International Pvt Ltd as a Territory Sales Manager for 3 years

Have handled a Major product category’s sale for 9 districts which includes 13 Sub Categories across 15 Dealers and 105 Sub-Dealers and 6000+ retail Outlets

Have excelled in Sales Forecasting, Distribution Handling, channel management, MS Office and in marketing data analysis skills

Conference Presented

Presented a paper titled Avatars in the airlines industry – A content and conjoint analyses approaches at the 3rd International Marketing Conference (iMarC III) held at the Indian Institute of Management Shillong on 30th & 31st of January 2024

Presented a paper titled Avatar Effectiveness in Online Customer Engagement: A Content Analyses Perspective for Corporate Websitesin MARKCON 2024 held from January 04-06, 2024 at Indus Business Academy (IBA), Bangalore.

Presented a paper titled Analyzing Avatar’s Effectiveness in Engaging Online Consumers through Content Analysis 17ᵗʰ NASMEI Conference held at Great Lakes Institute of Management, Chennai, India on 18ᵗʰ – 19ᵗʰ December, 2023

Presented a paper titled “Impact of Avatars on Consumer Search Preferences: An Education and Medical Tourism Context” at VIPANAN, an International Marketing Conference hosted by Indian Institute of Management Visakhapatnam, Andhra Pradesh, India during May 5 – 6, 2023.

Participated in the Two Days International Conference on Re-Imagineering Business and Management: The Emerging Landscape at ICFAI Business School, Jaipur on 23-24 March 2023

Participated in “International Conference on Reimagining Marketing with Technology (ICRMT 2023)” jointly Organized by the Indian Institute of Management, Jammu and Deakin University, Australia at IIM Jammu on 10th  – 11th  February 2023

Presented a paper titled “Impact of Avatar Marketing on Consumer Preferences” at the 16th NASMEI Conference held at Great Lakes Institute of Management, Chennai, India on 19th – 20th December 2022

Participated in ‘ICSSR Sponsored International Conference on Trends and Innovations for Sustainable Tourism (ICTIST – 2022)’ Organized by Thiagarajar School of Management on 23rd & 24th February 2022