Dr. Manjula Nagarajan

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Fulltime Faculty
Dr. Manjula Nagarajan

Associate Professor,
Chairperson Admissions

MBA, M.Phil, PhD
manjulan@tsm.ac.in
Faculty Unique ID: 1-9569379902

Biography
Publications
Courses
Administrative Responsibilities
Others

Biography

With a passion for teaching, research and consultancy in Marketing, Dr. Manjula has been an educator for over two decades. This vibrant and energetic personality is also a soft skills trainer, regularly conducting classes at TSM for the Department of Posts and the Headmasters of Rashtriya Madhyamik Shiksha Abhiyan. Her special focus being Product and Brand Management, consumer behaviour and Rural Marketing, she has been associated with small scale Entrepreneurs of MADITSSIA, HPCL dealers in Theni district, M.S Swaminathan Research Foundation Farmers association at Kannivadi in Dindigul , JVS Exports in Madurai, and so on. She was appointed the Dean of the MBA Program during 2013-2016. Since 2016 is the Chairperson of Admissions.

She is a regular speaker in various industrial forums like CII, Chamber of Commerce, Young Entrepreneur School, and MADITSSIA. She is a Marketing consultant and a trainer in the area of sales and distribution and she had been a visiting Professor at Kathmandu University school of Management, Nepal and handled course in Strategic Marketing. She had been instrumental in organising the International Exchange Indo-Sri Lankan Rural Immersion programme at TSM campus for the students of University of Peradeniya , Sri Lanka and for the past four years she is offering the programme for the students from Srilanks. She has attended numerous conferences and workshops all over South India, having presented her papers in them.

Publications<gwmw style=”display:none;”>

Courses<gwmw style=”display:none;”>

Marketing Management
Sales and Distribution Management
Marketing Strategies at the Bottom of the pyramid
Product and Brand Management

Administrative Responsibilities

Chairperson – Admissions

Others<gwmw style=”display:none;”>

Membership

Member – Advisory council-Centre for Human Resource Development (CHRD) DHAN
Foundation
Member of Temple City Junior Chamber (1999- 2001)
Member of Madurai Management Association
Advisory Board Member- MBA Department, S.V.N, Nagamalai, Madurai
Board of Studies member – Lady Doak College, Madurai, Tamil Nadu
Co-Coordinator, CII (HR and Industry Institute Interaction Cell), Madurai Zone (2013)
Secretary- V.P Nagar Residents Association, Madurai
Have been extending consultancy to Entrepreneurs in South Tamil Nadu and have delivered more than 200 hours of MDP’s since 2006.

Resource Person

Business Leadership and Entrepreneurship – Post Pandemic Era (Webinar) organized by Tumkur University, Karnataka on 15th June, 2020.
Impact on peer influence and environmental knoeledgeon green consuption: moderate price premium Manjula Nagarajan;Raiswa Saga;Ramesh Kumar;Dinesh sathasivam international journalof social ecology and sustainable environment, Volume 13,Year2022,
Edutech Tools for learning (Webinar) organized by Thiagarajar college of Preceptors on 22nd July,2020.
Impact of Big data on Retail Management organized by DJ Academy Coimbatore on 02nd February, 2021.
Edutech Tools & its Significance in Online Teaching ” of STTP Programme organized by Vaagdevi College of Engineering, Bollikunta, Warangal, Telangana on 25th November, 2020.
Outcome Based Curriculum, mapping and measurement organized by School of Management, Sri Krishna College of Technology, Coimbatore on 04th November, 2020.
Edutech Tools for learning (Webinar) organized by Thiagarajar college of Preceptors on 22nd July,2020.
Getting ready for the nest era of learning – An online perspective (Webinar) organized by Sethu Institute of Technology , Madurai on 11th July, 2020.