B.Tech., M.B.A., Ph.D. (Bharatiar University)
bnataraj@tsm.ac.in
Faculty Unique ID: 1-9314476901
A PhD from Bharatiar University, Dr. Nataraj has more than a decade of teaching and industry experience. This multi-talented academician is not only a reputed professional in business analytics, data science and management research, he is also a proficient educator and professional trainer, and is well versed with numerous computer languages and software. He joined TSM after brief stint as an educator in Great Lakes Institute of Management, Chennai. His favorite areas of research are Relationship Quality, Customer Relationship Management, Predictive Analytics and Sustainability. Dynamic and prolific, Dr. Nataraj has published 23 articles in reputed journals. And has been invited to speak in numerous conferences all over the country. At TSM, he teaches Business Analytics, Internet of Things and Machine Learning, Deep Learning and Artificial Intelligence, and Customer Relationship Management.
Goswami, S., & Balasubramanian, N. (2022). Demystifying the Antecedents of Brand Advocacy: Mediating the Role of Brand Love and Brand Passion. Indian Journal of Marketing, 52(8), 26-40. (Scopus indexed ABDC-C category Journal)
Purchase intention of IoT Enabled smart hotel rooms among Young Adults– Insights from machine learning algorithm and sentiment analysis Nataraj Balasubramanian, Nachiketas Nandakumar, Goutam conference proceedings International Conference on Trends and Innovations for Sustainable Tourism, Volume 1, Year 2022
Balasubramanian, N. and Balaji, M., (2021), “Organisational sustainability scale-measuring employees’ perception on sustainability of organisation”, Measuring Business Excellence. (Scopus Indexed, ABDC-B Category Journal)
Dorai, S., Balasubramanian, N., & Sivakumaran, B. (2021). Enhancing relationships in e-tail: role of relationship quality and duration. Journal of Retailing and Consumer Services, 58, 102293.
Rajendran and Nataraj (2020),” Does Service Quality Impact Relationship Quality”, International Journal of Innovative Technology and Exploring Engineering, 9(3), 239-245.
Nataraj, B., & Rajendran, R. (2018). Impact of Relationship Quality on Customer Retention-A Study with Reference to Retail Banking in India. International Journal of Business & Information, 13(1).
Nair, D. M., Rajendran, R., & Nataraj, B. (2018). Classification Tree Analysis for Mobile Number Portability-a Study with Respect to Mobile Customers in Tamil Nadu. Journal of Marketing Strategy (JMS) Vol, 6.
Rajendran, R., Nair, D. M., & Nataraj, B. (2018). Sentiment analysis on mobile service provider’s black out and customers’ perception towards mobile number portability. TRANS Asian Journal of Marketing & Management Research (TAJMMR), 7(3), 19-26.
Nair, D. M., Rajendran, R., & Nataraj, B. (2018). Classification Tree Analysis for Mobile Number Portability-a Study with Respect to Mobile Customers in Tamil Nadu. Journal of Marketing Strategy (JMS) Vol, 6.
Kumar, R. A., Rajendran, R., & Nataraj, B. (2017). Repayment behavior of commercial vehicle loan borrowers with special reference to Namakkal district, India. Asian Journal of Multidimensional Research (AJMR), 6(11), 93-105.
Kumar, R. A., Rajendran, R., & Nataraj, B. (2017). Repayment behavior of commercial vehicle loan borrowers with special reference to Namakkal district, India. Asian Journal of Multidimensional Research (AJMR), 6(11), 93-105.
National Seminar organized by DG Vaishnav College, Chennai titled, “Business Analytics the new DNA of Business” on 21 Jan, 2023
Webinar organised by Neyveli Lignite Corporation, Neyveli titled “Business Intelligence” on 24 March 2023.
Evaluator for the event hosted by the Young Entrepreneur School (YES), Chapter 3 Madurai, on November 22, 2022.
Webinar organized by St.John College of Engineering and Management, Maharashtra titled, “Technology Empowered Marketing” on 11th July, 2021.
Faculty Development Program organized by SRM – Valliammai Engineering College, Chennai titled “Portfolio Management- A Contemporary Approach” on 10th June 2021.
Guest Lecture organized by Kumaraguru College of Technology, Coimbatore titled “Applications of Conjoint Analysis and Sentiment Analysis in Product and Services Management” on 7th June 2021.
Guest Lecture titled “Design thinking and Business Innovation”, organized by Easwari Engineering College- Department of Management Studies, Chennai on – 19th June 2020.
Faculty Development Program titled “Statistical Software Packages for Social Science Research” organized by Karpaga Vinayaga College of Engineering and Technology, Kanchipuram on 25th July 2020.
Guest Lecture titled “Design Thinking” organized by Thanthai Hans Roever College, Perambalur on 4th of September 2020.
Faculty Development Program organized by TSM titled “Hands-on workshop on Partial Least Square Structural Equation Modeling” from 31st July 2020 to 2nd August 2020.
Management Development Program organized by TSM, titled “Data Driven Strategies for Sales and Marketing” from 23rd November 2020 to 24th November 2020.
Management Development Program organized by TSM titled “Business Analytics and Data Visualization” from 21st April, 2021 to 22nd April 2021.
Reviewer for Journal of Retailing and Consumer Services (JRCS)- a highly respected journal and it is ranked category “A” as per ABDC journal rankings.
Reviewer for Measuring Business Excellence (MBE). MBE- a reputed journal in Business Administration provides international insights about non-financial ways to measure and manage business performance and its improvement. It is ranked “B” as per ABDC Journal rankings.