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Dr. Packiaraj Thangavel

Dr. Packiaraj Thangavel

Dr. Packiaraj Thangavel

Assistant Professor



Dr. Packiaraj Thangavel is currently working as an Assistant Professor of Marketing & Strategy at Thiagarajar School of Management (TSM), Madurai, Tamilnadu. He believes in and practices the thought of Charlie Chaplin i.e., “You need power, only when you want to do something harmful, otherwise love is enough to get everything done.”

Thangavel holds a PhD in Marketing Management from Department of Management Studies & Industrial Engineering (DMSIE), Indian Institute of Technology Dhanbad, India. Prior to PhD, he was associated with Indian Institute of Management Calcutta as a Teaching Associate and DC School of Management and Technology Vagamon, Kerala as a Lecturer. Dr. Thangavel’s research works have been published in journals of repute which include Benchmarking: An International Journal, Global Business Review, and Vision: The Journal of Business Perspective. He has also contributed a book chapter which was published by Routledge, Taylor & Francis publisher. Thangavel is passionate about scaling up the Startups and MSM Enterprises.

  • Thangavel, P., Pathak, P., & Chandra, B. (2021). Millennials and Generation Z: A generational cohort analysis of Indian consumers. Benchmarking: An International Journal. (ABDC- B; WoS- Q1, & Scopus- Q1). JIF- 5.6, Emerald Publisher.
  • Thangavel, P., Pathak, P., & Chandra, B. (2022). Consumer decision-making style of gen Z: A generational cohort analysis. Global Business Review, 23(3), 710-728. (ABDC- C; WoS- Q3, & Scopus- Q2). JIF- 2.4, Sage Publisher.
  • Thangavel, P., Pathak, P., & Chandra, B. (2022). COVID-19: Globalization—Will the course change?. Vision- The Journal of Business Perspective, 26(1), 7-10. (ABDC- C, WoS- Q3, & Scopus- Q3). JIF- 2.8, Sage Publisher.

Book Chapters

Thangavel, P., Chandra, B., & Pathak, P. (2023). Organizational culture is the key: Building business resilience. In Managing and Strategising Global Business in Crisis (pp. 16-21). Routledge India. (Book chapter, Routledge, Taylor & Francis group Publisher).


Marketing Management I & II

Advertising & Promotion

Brand Management

Sales & Distribution Management


Conference Presentations

Thangavel, P., Pathak, P., & Chandra, B. (2018). The quiet generation (Gen Z) – quite a generation for next wave of consumption- A south Asian perspective. This paper was presented in First PAN IIT International Management Conference-2018, during November 30-December 2, 2018, organized by the Department of Management Studies, Indian Institute of Technology, Roorkee, India.


Attended a 5 – Day “Workshop on Structural Equation Modelling (SEM) Basic & Advanced Analysis” organized by National Institute of Technology, Tiruchirapalli, during December 2- 6, 2019.


Qualified UGC-NET (2017) Examination.