Dr. Selvalakshmi M

Dr. Selvalakshmi M

Dr. Selvalakshmi M


MBA,M.Phil, Ph.D, FDPM (IIM-A)
Faculty Unique ID: 1-481601909


She has nearly two decades of experience in educating students on Business Communication, Marketing and Strategy, . She has rendered yeoman service to the Institute in numerous administrative roles, and took charge as the Principal in 2015. Her vision and commitment to the students and the institute has helped take TSM to scale new heights. As a corporate trainer, she has helped executives from numerous top companies in India, to achieve their true potential. Airtel India Ltd, Ramco Cements, , , TVS Tyres, Honeywell Technology Solutions, SPIC, Hi Tech Arai etc. are some of the companies who have benefited from her expertise.

Prof. Selvalakshmi has several research publications to her credit, on subjects ranging from customer service to student skills, inclusive growth and a whole lot more. Her latest publication was in the International Journal of Innovation Science on Pedagogy Innovation in , January 2021.

She has attended several International workshops and conferences as a speaker, and was invited to present papers as well. She has organized workshops for the teachers and corporate executives in contemporary areas. She also has excellent industry connect; Prof. Selvalakshmi has served as a consultant for Madurai based MSMEs, Smaart Home Furnitures and Arumugam Medicals on a study on Market Potential. It is a matter of pride for TSM that Prof. Selvalakshmi has served as a representative of the Madurai Kamaraj University in the Board of Studies of V.H.N.S.N College, Virudhunagar and SVN College, Madurai.

• Has over three years of Industry Experience and been recognized with the Award of Excellence for the year 1999 by the concern. • Has published the cases Smaart Home Furniture: Adding Value by Adding Services’ in Ivey Publishing and Thalir Thiran Thittam in The Case Centre, USA.


A Study on the Effectiveness Pradhan Manthri Jan Arogya Yojana with Reference to Cherunniyoor Grama Panchayat. SelvalakshmBIJOY J.T , International Journal of Scientific Research in Engineering and Management (IJSREM) ISSN: 2582-3930.

Selvalakshmi, M., & Kabila, R. M. (2022). Reconfiguration of the Indian Film Industry During the COVID-19 Pandemic: The Enablers and the Impeders. In Handbook of Research on Developing Circular, Digital, and Green Economies in Asia (pp. 197-206). IGI Global. DOI: 10.4018/978-1-7998-8678-5.ch011; pp. 197-206

Balamurugan, S., & Selvalakshmi, M. (2021). Customer Relationship Management Using Data Mining Model. Available at SSRN 3825013.

Selvalakshmi, M., Suresh, V., & Kolluru, M. (2021). Pedagogy innovation for management graduates: application of design thinking. International Journal of Innovation Science.

Balamurugan S.,& Selvalakshmi.M.(2020) E-Banking: An Empirical Study of the Factors Affecting Young Customer’s, Finance India,0970-3772, Volume XXXIV, No.4. Dec.2020.

Prabaharan, M., & Selvalakshmi, M. (2020, December). Customers Interest in Buying an Electric Car: An Analysis of the Indian Market. In International Working Conference on Transfer and Diffusion of IT (pp. 493-509). Springer, Cham.

Selvalakshmi, M., Verma, H., & Jain, N. (2020). Emergence of Indian Film Industry in the International Markets: Facilitators and Impeders. International Journal of Asian Business and Information Management (IJABIM)11(3), 32-44.

Verma, D., & Jain, N. (2019). CSR stipulations of Companies Act, 2013 and actual CSR expenditure by top Indian Companies prior to its implementation: A comparative study. Available at SSRN 3453686.

Selvalakshmi, M., & Mutharasi, P. (2017). Ethical PErcEPtions of BusinEss ManagEMEnt studEnts and thE rolE of gEndEr and Educational Background. International Journal of Business Ethics in Developing Economies6(1), 10.

Selvalakshmi, M. (2016). Inculcating Entrepreneurial Skills among Management Students. Journal of Entrepreneurship and Management5(3).

Selvalakshmi, M., & Ravichandran, K. (2015). FACTORS DETERMINING THE PERCEIVED RETAIL SERVICE QUALITY AMONG THE WOMEN CUSTOMERS. Global Management Review9(4).

  • Marketing Management
  • Services Marketing
  • Strategic Management
  • Managerial Communication
Administrative Responsibilities
  • Principal
  • Chair – PEC Committee


  • Member, Board of Studies, Madurai Kamaraj University
  • Member, Board of Studies, V.H.N.S.N College, Virudhunagar
  • Member, Board of Studies, SVN College, Madurai

Resource Person

  • Consultancy assignment for Madurai based MSME’s Smaart Home Furnitures
  • Consultancy assignment for Arumugam Medicals on the study on Market Potential.
  • Executive Development Program for Middle level and Young Managers Program for SPIC
  • Executive Development Program for Hi Tech Arai Ltd., Madurai


  • 5-Day online FDP on the theme “Inculcating Universal Human Values in Technical Education” organized by All India Council for Technical Education(AICTE) between 04th and 08th October, 2021 (Online).