Dr. Selvalakshmi M

Dr. Selvalakshmi M

Dr. Selvalakshmi M


MBA,M.Phil, Ph.D, FDPM (IIM-A)
Faculty Unique ID: 1-481601909


Professor Selvalakshmi has well over two decades of experience in educating students on Business Communication, Marketing and Strategy. She has rendered yeoman service to the Institute in numerous administrative roles and took charge as the Principal in 2015. Her vision and commitment to the students and the institute has helped take TSM to scale new heights. As a corporate trainer, she has helped executives from numerous top companies in India, to achieve their true potential. Airtel India Ltd., Ramco Cements, TVS Tyres, Honeywell Technology Solutions, SPIC, Hi Tech Arai, Aurolab are some of the companies that have benefited from her expertise. She serves as a Visiting Professor for the Economics Programme Area, School of Business, Universiti Teknologi Brunei, Brunei since 2022.

Prof. Selvalakshmi has several research publications to her credit, on subjects ranging from services management to student skills, inclusive growth, and a whole lot more. Her latest publication was a Case study on an MSME in the Ivey Publishing in November 2023

She has published the cases, ‘Smaart Home Furniture: Adding Value by Adding Services’ and ‘Hope Medicals: A retail pharmacy treading between Brick and Click’ in Ivey Publishing and ‘Thalir Thiran Thittam’ in The Case Centre, USA. She has been the recipient of Desai Sethi School of Entrepreneurship Best Case Study award on Entrepreneurship (Joint Winner) in the 25th Annual Convention of Strategic Management Forum in Dec. 2023. Her case study on Smaart Home Furniture has been ranked as one among the top 10 Mentions in the ISB-Ivey Global Case Competition 2017.

She has attended several international workshops and conferences as a speaker and was invited to present papers as well. She has organized workshops for the teachers and corporate executives in contemporary areas. She has over three years of experience in the industry and has been recognized with the Award of Excellence for the year 1999 by the concern. She also has excellent industry connect and has served as a consultant for Madurai based MSMEs like Smaart Home Furniture, Sri Krishna Nagai Malligai and Arumugam Medicals.


Selvalakshmi, M., Kabila, R. M., & Sivakumar, V. J. (2023). Hotel Dream–Reinventing the Segmentation, Targeting and Positioning for Resilience. In Teaching Cases in Tourism, Hospitality and Events (pp. 298-310). GB: CABI.

Selvalakshmi, M., & Kabila, R. M. (2022). Reconfiguration of the Indian Film Industry During the COVID-19 Pandemic: The Enablers and the Impeders. In Handbook of Research on Developing Circular, Digital, and Green Economies in Asia (pp. 197-206). IGI Global. DOI: 10.4018/978-1-7998-8678-5.ch011; pp. 197-206

Balamurugan, S., & Selvalakshmi, M. (2021). Customer Relationship Management Using Data Mining Model. Available at SSRN 3825013.

Selvalakshmi, M., Suresh, V., & Kolluru, M. (2021). Pedagogy innovation for management graduates: application of design thinking. International Journal of Innovation Science.

Balamurugan S & Selvalakshmi, M. (2020) E-Banking: An Empirical Study of the Factors Affecting Young Customer’s, Finance India,0970-3772, Volume XXXIV, No.4. Dec.2020.

Prabaharan, M., & Selvalakshmi, M. (2020, December). Customers Interest in Buying an Electric Car: An Analysis of the Indian Market. In International Working Conference on Transfer and Diffusion of IT (pp. 493-509). Springer, Cham.

Selvalakshmi, M., Verma, H., & Jain, N. (2020). Emergence of Indian Film Industry in the International Markets: Facilitators and Impeders. International Journal of Asian Business and Information Management (IJABIM), 11(3), 32-44.

Verma, H. Selvalakshmi. M, and N. Jain (2015). CSR Stipulations of Companies Act, 2013 and Actual CSR Expenditure by Top Indian Companies Prior To Its Implementation: A Comparative Study. International Journal of Science Technology & Management, (04), 113-121.

Selvalakshmi, M., & Mutharasi, P. (2017). Ethical Perceptions of Business Management Students and the role of gender and Educational Background. International Journal of Business Ethics in Developing Economies, 6(1), 10.

Selvalakshmi, M. (2016). Inculcating Entrepreneurial Skills among Management Students. Journal of Entrepreneurship and Management, 5(3).

Selvalakshmi, M., & Ravichandran, K. (2015). Factors Determining the Perceived Retail Service Quality among the Women Customers. Global Management Review, 9(4).

  • Marketing Management
  • Services Marketing
  • Healthcare Marketing
  • Strategic Management
  • Managerial Communication
Administrative Responsibilities
  • Principal
  • Chair – PEC Committee


  • Member, Board of Studies, Department of Management Studies, Madurai Kamaraj University, Madurai
  • Member, Board of Studies, Entrepreneurship Studies, Madurai Kamaraj University, Madurai

Resource Person

  • Consultancy assignment for Madurai based MSME’s Smaart Home Furnitures
  • Consultancy assignment for Arumugam Medicals on the study on Market Potential.
  • Consultancy assignment for Sri Krishnan Nagai Malligai, Madurai on the study on its Go-To market Strategy
  • Executive Development Program for Middle level and Young Managers Program for SPIC, Tuticorin
  • Executive Development Program for Aurolab, Madurai
  • Executive Development Program for Hi Tech Arai Ltd., Madurai


  • Workshop on “Systematic Literature Review and Bibliometric Analysis”, 31st March- 2nd April 2023
  • Hands-on online Workshop on Data Analysis using NVivo, 19th -20 June 2020
  • NAAC- Sponsored Workshop on “Strengthening the Quality of Research: Workshop on Advanced Statistical Modelling & Analysis” Feb. 22- Feb. 24, 2019