Adjunct Professor
Sudarshan Srinivasan brings nearly three decades of extensive experience across various management disciplines, with a specialized focus on Marketing Communication and Corporate Training. His career began in Public Relations and Corporate Communications, where he worked with renowned agencies such as Spectra, Pressman, Mudra (DDBMudra group), and Sampark (Ketchum). This foundation equipped him with deep expertise in Content Writing, Media Relations, Communications Strategy, and Marketing.
Over the years, Sudarshan expanded his expertise into Stakeholder Management, developing a strong acumen in the ESG domain. He is also highly experienced in the field of Branding—both online and offline—a unique approach he refers to as Fusion Branding.
In 1999, Sudarshan founded Prognosys Perception Management, which evolved into Prognosys Marcom Services Pvt. Ltd. in 2011. Through this venture, he has consulted for leading clients, offering his expertise in Communication and Marketing, and collaborating with top consultancies on various projects. As a seasoned Corporate Trainer, Sudarshan has leveraged his industry experience to develop and deliver impactful training programs across diverse sectors. Additionally, his involvement as a Board Member and Academic Advisor with leading B-Schools and Communication Institutes has provided valuable insights into the Industry-Institution-Interface, enabling him to contribute to shaping relevant and forward-thinking curricula.