BE, MBA, PhD
nancyprabha@tsm.ac.in
Faculty Unique ID: 1-37466704631
Faculty Unique ID: 1-37466704631
Dr. Nancyprabha Pushparaj is an Assistant Professor of Marketing at Thiagarajar School of Management, Madurai, holding a Ph.D. in Marketing from NIT Trichy. Her research focuses on understanding how technological advancements shape consumer behavior.
She is passionate about teaching and mentoring students. She teaches courses in Marketing Management, Fintech Marketing, Neuromarketing, and Business Research Methodology. Additionally, she actively contributes to the institute by conducting FDPs and workshops, coordinating the Summer Internship Programme, and mentoring students as the faculty coordinator of Chandhai, the Student Marketing Club.
Guduru, S., Santhanam, N., & Pushparaj, N. (2023). Comprehending the research on the gig economy: a bibliometric approach. Global Knowledge, Memory, and Communication. (ABDC-B; ESCI, Scopus –Q2)
Pushparaj, N., Sivakumar, V. J., Natarajan, M., & Bhuvaneskumar, A. (2022). Two decades of DeLone and Mclean IS success model: a scientometrics analysis. Quality & Quantity, 1-23. https://doi.org/10.1007/s11135-022-01464-z ( ABDC-B; Scopus –Q1)
Bhuvaneskumar, A., Sivakumar, V.J. and Pushparaj, N. (2022), “Performance assessment and ranking of socially responsible companies in India using FAHP, TOPSIS, and Altman Z-score”, Benchmarking: An International Journal, https://doi.org/10.1108/BIJ-09-2021-0512 ( ABDC-B; Scopus –Q1, ESCI)
Pushparaj, N., Sivakumar, V. J., The influence of perceived risk and trust on customer experience: An empirical study on young m-banking app users in India, International Journal of Business Excellence. DOI:10.1504/IJBEX.2020.10033431( Scopus –Q3)
Pushparaj, Nancyprabha, and V. J. Sivakumar. “Effect of Customer Experience in Business and Financial Performance of Banks.” BULMIM Journal of Management and Research 5.1 (2020): 28-36. (EBSCO Discovery)
Bhuvaneskumar A, Pushparaj, N., Econometric modeling of Covid-19 OutcomesThe Indian Case, Erudition: The Albertian Journal of Management.
12th edition International Research Symposium in Service Management (IRSSM) by WGSHA & TAPMI Manipal from Aug 7th to 9th, 2024
Seventeenth Aims International Conference On Management By IIM -Kozhikode” On January 2-4, 2020
International Conference On Management And Information Systems-2019″ From 29.09.2019 To 30.09.2019- ICMIS Bangkok (In Absentia)
Fifth International Conference On Contemporary Issues In Agriculture, Engineering, Management, Information Technology & Life Sciences” On 11th To 15th May 2017.