BE, MBA, PhD
nancyprabha@tsm.ac.in
Faculty Unique ID: 1-37466704631
Nancyprabha is a passionate researcher who is an Assistant Professor of Marketing at Thiagarajar School of Management, Madurai. With a PhD in Marketing from the National Institute of Technology – Tiruchirappalli, she is dedicated to creating an engaging and effective learning environment for her students.
Dr. Nancyprabha’s research interests include customer experience, mobile banking, and emerging marketing practices. She is actively involved in research projects that aim to improve our understanding of these topics and their implications for marketing strategies.
Outside of her academic work, Dr. Nancyprabha is involved in various administrative responsibilities, including coordinating the Summer Internship Programme and serving as the faculty coordinator of the Chandhai-Student Marketing Club.
Guduru, S., Santhanam, N., & Pushparaj, N. (2023). Comprehending the research on the gig economy: a bibliometric approach. Global Knowledge, Memory, and Communication. (ABDC-B; ESCI, Scopus –Q2)
Pushparaj, N., Sivakumar, V. J., Natarajan, M., & Bhuvaneskumar, A. (2022). Two decades of DeLone and Mclean IS success model: a scientometrics analysis. Quality & Quantity, 1-23. https://doi.org/10.1007/s11135-022-01464-z ( ABDC-B; Scopus –Q1)
Bhuvaneskumar, A., Sivakumar, V.J. and Pushparaj, N. (2022), “Performance assessment and ranking of socially responsible companies in India using FAHP, TOPSIS, and Altman Z-score”, Benchmarking: An International Journal, https://doi.org/10.1108/BIJ-09-2021-0512 ( ABDC-B; Scopus –Q1, ESCI)
Pushparaj, N., Sivakumar, V. J., The influence of perceived risk and trust on customer experience: An empirical study on young m-banking app users in India, International Journal of Business Excellence. DOI:10.1504/IJBEX.2020.10033431( Scopus –Q3)
Pushparaj, Nancyprabha, and V. J. Sivakumar. “Effect of Customer Experience in Business and Financial Performance of Banks.” BULMIM Journal of Management and Research 5.1 (2020): 28-36. (EBSCO Discovery)
Bhuvaneskumar A, Pushparaj, N., Econometric modeling of Covid-19 OutcomesThe Indian Case, Erudition: The Albertian Journal of Management.
Seventeenth Aims International Conference On Management By IIM -Kozhikode” On January 2-4, 2020
International Conference On Management And Information Systems-2019″ From 29.09.2019 To 30.09.2019- ICMIS Bangkok (In Absentia)
Fifth International Conference On Contemporary Issues In Agriculture, Engineering, Management, Information Technology & Life Sciences” On 11th To 15th May 2017.