MBA, FDP (IIM-A), Ph.D.
rameshkumarj@tsm.ac.in
Faculty Unique ID: 1-3407708771
Dr. Ramesh Kumar is a distinguished marketing educator and researcher with over 15 years of experience spanning both academia and industry. He holds a Ph.D. in Marketing and an MBA from Madurai Kamaraj University. A prolific researcher, he has published research articles in leading journals such as Marketing Intelligence and Planning, Society and Business Review, and Corporate Social Responsibility and Environmental Management. Some of his work has been cited as the most read by Wiley Publishers. His research interests focus on consumer behavior and branding. He has also led several Faculty Development Programs (FDPs) and been a resource person in Management Development Programs (MDPs), aimed at enhancing the skills of fellow educators and industry professionals.
Impact on peer influence and environmental knoeledgeon green consuption: moderate price premium Manjula Nagarajan;Raiswa Saga;Ramesh Kumar;Dinesh sathasivam international journalof social ecology and sustainable environment, Volume 13,Year2022,
Ramesh, K., Saha, R., Goswami, S., & Dahiya, R. (2019). Consumer’s response to CSR activities: Mediating role of brand image and brand attitude. Corporate Social Responsibility and Environmental Management, 26(2), 377-387.
Kumar, R., Saha, R., Sekar, P. C., & Dahiya, R. (2019). Examining the role of external factors in influencing green behaviour among young Indian consumers. Young consumers.
Kumar, J. R., Saha, R., Manohar, S., & Sekar, P. C. (2020). Retail brand equity: moderating role of retail price deals on retail brand association and retail brand equity relationship. International Journal of Business Innovation and Research, 21(2), 217-237.
Santhanam, N., Kumar, J. R., Kumar, V., & Saha, R. (2021). Employee turnover intention in the milieu of human resource management practices: moderating role of work-life balance. International Journal of Business Innovation and Research, 24(1), 57-75.