MBA, FDP (IIM-A), Ph.D.
rameshkumarj@tsm.ac.in
Faculty Unique ID: 1-3407708771
Dr. Ramesh Kumar is a distinguished marketing educator and researcher with over 15 years of experience spanning both academia and industry. He holds a Ph.D. in Marketing and an MBA from Madurai Kamaraj University. A prolific researcher, he has published research articles in leading journals such as Marketing Intelligence and Planning, Society and Business Review, and Corporate Social Responsibility and Environmental Management. Some of his work has been cited as the most read by Wiley Publishers. His research interests focus on consumer behavior and branding. He has also led several Faculty Development Programs (FDPs) and been a resource person in Management Development Programs (MDPs), aimed at enhancing the skills of fellow educators and industry professionals.
Kumar, J. R., Manohar, S., Balasubramaniam, N., Nandakumar, N. (2024). Towards mass acceptance of e-governance mobile applications: moderating role of prosocial attitude and privacy concern. International Journal of Business Information Systems, (In Press). (ABDC – C Category, ABS 1, Scopus indexed)
Aggarwal, S., Dhanda, K., Kumar, R., & Arora, U. (2024). Unpacking green choices: Exploring altruistic and egoistic values in shaping environmental identities and packaging preferences. Asian Journal of Business Ethics, 1-24.
Kumar, R., Jebarajakirthy, C., Maseeh, H. I., Dhanda, K., Saha, R., & Dahiya, R. (2023). Two decades of brand hate research: a review and research agenda. Marketing Intelligence & Planning, 41(6), 763-789.
Manohar, S., Kumar, R., Saha, R., & Mittal, A. (2023). Examining the effect of emotional branding in building brand equity of social marketing campaigns: a case on Swachh Bharat, India. Society and Business Review, 18(2), 197-218.
Nagarajan, M., Saha, R., Kumar, R., & Sathasivam, D. (2022). Impact of peer influence and environmental knowledge on green consumption: Moderated by price premium. International Journal of Social Ecology and Sustainable Development (IJSESD), 13(6), 1-16.
Sakshi, Saha, R., Kumar, J. R., & Bansal, H. (2022). Preparing for takeoff: set up social media for travel planning. International Journal of Business Innovation and Research, 28(1), 43-59.
Santhanam, N., Kumar, J. R., Kumar, V., & Saha, R. (2021). Employee turnover intention in the milieu of human resource management practices: Moderating role of work-life balance. International Journal of Business Innovation and Research, 24(1), 57-75.
Kumar, J. R., Saha, R., Manohar, S., & Sekar, P. C. (2020). Retail brand equity: moderating role of retail price deals on retail brand association and retail brand equity relationship. International Journal of Business Innovation and Research, 21(2), 217-237.
Kumar, R., Saha, R., PC, S., & Dahiya, R. (2019). Examining the role of external factors in influencing green behaviour among young Indian consumers. Young consumers, 20(4), 380-398.
Ramesh, K., Saha, R., Goswami, S., Sekar, & Dahiya, R. (2019). Consumer’s response to CSR activities: Mediating role of brand image and brand attitude. Corporate Social Responsibility and Environmental Management, 26(2), 377-387.
Perumalsamy, Ramesh. K, Manohar. S. (2024), Celebrity Hate: A Review and Research Agenda, FIIB Research Conference 2024 15th Oct 2024
Thavaprakash, Nandakumar. N, Ramesh. K, (2024), Optimizing User Experience: An Analysis of Avatar Adoption on Corporate Websites, FIIB Research Conference 2024 15th Oct 2024
Perumalsamy, Ramesh. K, Impact of Brand Transgression on Consumer Forgiveness: Moderating Role of Value Congruence at the 16th NASMEI Conference held at Great Lakes Institute of Management, Chennai, India on 19th – 20th December 2022
Ramesh, K. (2019), The Direct and Indirect Relationships Between Value Congruence and Brand Equity, Tapmi Conference on “Marketing, Society and Disruption” 26th to 28th April’ 19
Preethalakshmi, Balakrishnan, J, Ramesh,K., (2018), A Holistic approach to understand e learning mechanism: Introducing a four-dimensional framework in e-learning” Great lakes NASMEI Marketing Conference 20th and 21st Dec 2018.
Balakrishnan, J, Ramesh,K., (2018),Retailer brand equity of private label brands: Mediating role of brand trust Great lakes NASMEI Marketing Conference 20th and 21st Dec 2018.
Ramesh K (2018), Emotional Brand on Brand Equity – Testing the Indirect Effect through Brand Attitude and Interaction Effect of Brand Trust Towards Public Campaign, ATHENAEUM 2018, BIM, Tiruchirappalli.
Ramesh K, Saha R, Sekar,P.C. (2017), Moderating Role of Price Deals: An Empirical Study on Measuring Brand Equity of Indian Online Retailers, IIM Indore-NASMEI Summer Marketing Conference July 27-29, 2017, Indian Institute of Management Indore.