Orcid: 0009-0000-2645-0665
Google Scholar: Gouthamraj Manickam Palanichamy
Sales & Distribution, Marketing
2022
gouthamraj@tsm.ac.in
Dr. B. Nataraj
An Alumnus of Thiagarajar School of Management, Madurai.
Have completed Bachelor’s degree in Computer Science and Engineering in 2010
Have completed Master’s degree in Management with specialization in Marketing and Operations in 2012
Qualified State Eligibility Test (TNSET) for Assistant Professor in the year March 2018 conducted by Annai Theresa University, Tamil Nadu
Qualified National Eligibility Test for Assistant Professor (UGC-NET) in the year June 2018 conducted by University Grants Commission, New Delhi, India.
Have completed Vantage level certification in Business English Certificate (BEC) – English for speakers of other languages (ESOL) Examination conducted by University of Cambridge
Was one of the Top 100 performers in the South India region in BEC Vantage examinations and has received special appreciation for the same.
Was associated with ITC Ltd as an Area Executive for 9 years
Have handled all portfolios of the company namely, Stationery division, Foods and beverages, personal care and Cigarettes
Have experience in handling all formats of business – retail, wholesale, modern formats and Institution business
Have finished CES training – an advanced capability enhancement training in management skills for selected employees in the company
Have completed coach ability training – a training program for an employee for becoming a trainer and a coach to impart training to candidates and team building activities
Research Scholar – Short Term Internship (Supply Chain, Purchase and Project Management) – Excelia Business School, La Rochelle, Nouvelle-Aquitaine, France – 27/05/2024 – 16/06/2024
Palanichamy GM, Amarnathan A, Balaji M, Balasubramanian N (2026), “Barriers to transparency and information sharing in manufacturer–distributor relationships: an Indian FMCG context”. International Journal of Retail & Distribution Management, Vol. 54 No. 2 pp. 147–166, doi: https://doi.org/10.1108/IJRDM-08-2024-0436
Balasubramanian, N., Nandakumar, N., & Gouthamraj, M. P. Purchase Intention of IoT Enabled Smart Hotels Rooms among Young Adults-Insights from Machine Learning Algorithm and Sentiment Analysis. TSM BUSINESS REVIEW, 1.
Beyond the Textbook: A Game-Based Experiential Learning Framework for Developing Financial Literacy in Young Adults, 2nd International Conference on Sustainable Education (ICSE 2025) – INTI Malaysia. 2025-09-24
Impact of entrepreneurial education and cultural innovation on entrepreneurial Intention, International Conference on Family and Entrepreneurial Management Excellence (FAME 2025) – Taylor`s University, Malaysia. 2025-09-09
Identifying Key Enablers of Cashless Transaction Usage: A TISM Approach in the context of developing countries, EURAM 2025, Managing with a purpose, organized by EURAM and University of Florence, Fl, Italy. 2025-06-24
Factors Influencing Standard Accounting Practices Affecting Supplier Dealer Dyadic Relationships and its Spillover Effects on Customer Satisfaction, International Conference on Emerging Global Business Opportunities (ICEGBO`2024) – St Joseph`s Institute of Management, Trichy. 2024-01-10
Effect Size of Hofstede`s Cultural Dimensions, emotional dissonance, and Frustration tolerance on intention to quit in LMX In-Group Context, IIM Jammu – International Conference cum Conclave – HR in Dynamic Business Environment (IHRCC`23), 2023-10-15
Emotional Competence in Sales Management Paradigm: A Bibliometric Analysis, IIM Vipanan 2023, International Marketing Conference – Marketing 5.0, Inroads to Sustainablility, IIM Vizag, 2023-05-06
Purchase Intention of IOT Enabled Smart Hotel Rooms among Young Adults – Insights from Machine Learning Algorithm and Sentiment Analysis, Indian Council for Social Sciences Research (ICSSR) Sponsored International Conference on Trends and Innovations for Sustainable Tourism (ICTIST2022), 2022-02-24