Marketing
2022
lavanya@tsm.ac.in
Dr. Nataraj B
An Alumnus of Thiagarajar School of Management.
Have completed a master’s degree in management with specialization in Marketing in the year of 2013.
Have completed a bachelor’s degree in computer science and engineering in 2011.
Qualified in Alagappa university entrance exam for PhD 2022
Had associated with Mobius Knowledge Services as a Senior Consultant for 6 years.
Acted as Liaison between Operations, IT, Quality and Leadership teams.
Created SOPs, Spec for new projects and trained operations team.
Had done time study, KPI dashboards / reports, Root Cause Analysis, Gap analysis and data analysis.
Identified and implemented process standardization, process improvement & process reengineering opportunities.
Created business rules and BRD to automate the processes using .NET, Python and NLP, coordinated with IT team to implement, did UAT and trained Operations team on new processes
Ms. Lavanya has successfully presented a paper titled “A Study On The Effectiveness of AI in Customer Engagement by Enhancing Customer Experience in the Service Industry” in VIPANA Marketing Conference Organized by IIM Vishakhapatnam