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Dr. Haritha P. H

Dr. Haritha P. H

Dr. Haritha P. H

Assistant Professor

MCom., PhD., PDF


Dr. Haritha P. H. is an accomplished academician with extensive qualifications in finance. She completed her post doctorate in finance from the Department of Management Studies, Indian Institute of Technology Madras, and completed PhD in finance from NIT Surathkal, Karnataka, India. She obtained her bachelor’s and master’s degrees from Calicut University, Kerala, India, and demonstrated her proficiency by successfully clearing the NET exam. Prior to her post-doctoral program, she served as a faculty member at the Central University of Kerala, where she made significant contributions as placement coordinator and NAAC coordinator for over 3 years.

  • P.H, Haritha (2023) The Effect of Heuristics on Indian Stock Market Investors: Investor Sentiment as a Mediator. Management and Labour Studies (Sage, Scopus, ABDC-C Category-Accepted for the publication)
  • P.H, Haritha (2022) Mobile Payment Service Adoption: Understanding Customers for an Application of Emerging Financial Technology. Information and computer Security (Emerald, ABDC-B Category, Scopus). https://doi.org/10.1108/ICS-04-2022-0058
  • P.H, Haritha &Uchil.R (2022) An Empirical Analysis of Social and Market Dynamics Influencing Investment Decision Making: A Case of Indian Market- International Journal of Business and Globalization- (Inderscience, in production, Scopus, ABDC-C Category).
  • P.H, Haritha & KR Dheera (2022) The Moderating and Mediating Role of Customer Perceived Value on re-purchase Intention-Empirical evidence from emerging market- International Journal of Productivity and Quality Management (Inderscience- Accepted- Scopus).
  • P.H, Haritha & Uchil, R. (2020) Influence of investor sentiment and its antecedent on investment decision-making using partial least square technique. Management Research Review, 43 (11), pp. 1441-1459. (Emerald, Scopus, ABDC-C Category). https://doi.org/10.1108/MRR-06-2019-0254.
  • Haritha, PH., & Rishad, A. (2020). An empirical examination of investor sentiment and stock market volatility: evidence from India. Financial Innovation, 6(1), 1-15. https://doi.org/10.1186/s40854-020-00198-x. (Springer, SSCI Listed & Q1 under Scopus indexed, Impact Factor-8.4). https://doi.org/10.1186/s40854-020-00198-x
  • P.H, Haritha & Uchil, R. (2019) Impact of Investor Sentiment on Decision-Making in Indian Stock Market: An Empirical Analysis- Journal of Advances in Management Research – Vol. 17 No. 1, pp. 66-83 Emerald Publications (Scopus& Emerging Sources Citation Index). https://doi.org/10.1108/JAMR-03-2019-0041.
  • Haritha, P., & Uchil, R. (2016). Conceptual framework on market factors affecting investor’s sentiments and the effect of behavioural pitfalls on investment decision making. IOSR Journal of Economics and Finance, 1(1), 29-24. (UGC-CARE; J-Gate)



  • P H Haritha, “The Impact of Intention to Adopt FinTech in India: Mobile payment Technology” on 7th International Communication Management Conference (ICMC), Creativity & Culture for Management in a Changing World held on January 7-9, 2021 . MICA’s and Moody College of Communication, The University of Texas, US.
  • Priyatha V and P H Haritha, Understanding Sustainable Development Goal (SDG)4 On Quality Education-International Conference on Commerce, Management and Interdisciplinary Subjects (ICCMIS) -held October 28 and 29, 2021, Central University of Kerala.
  • P H Haritha, “Effects of sustainable information in Investment Decision Making of Indian Investors” International Conference on Advances in Business and Management held on March 4th to 6th 2021, University of Delhi.
  • Dhanasree M K and P H Haritha, Sustainability in Environmental Consciousness, Recycling Intension and Green Purchase Intension – A Conceptual Framework International Conference on Commerce, Management and Interdisciplinary Subjects (ICCMIS) -held October 28 and 29, 2021, Central University of Kerala.
  • P H Haritha, “Impact of behavioral factors on investors’ investment decisions: Exploring Mediation Mechanism” 6th Global Leadership Research Conference held on January 25- 27, 2021 in Amity University, India.
  • AneenaKora and P H Haritha, A Study on The Spillover Effect Between Stock Index, Exchange Rate and Commodity Futures in India, International Conference on Commerce, Management and Interdisciplinary Subjects (ICCMIS) -held October 28 and29 2021, Central University of Kerala.
  • P H Haritha, “The impact of Heuristics on investment performance and investment decision making: The mediating roles of investor sentiment” 11th International Conference on Modern Research in Management, Economics and Accounting (MEACONF) held on 18-20 December 2020 in University of Oxford, The United Kingdom.
  • P H Haritha “Financial inclusion: exploring the mediating role of social capital” 14th International Conference on New Challenges in Management & Business which will be held on November 9th, 2020, Canadian Institute for Knowledge Development, Canada.
  •  P H Haritha “The impact of awareness aspects influences on the relationship between demographic level and investment decision Making-Mediating effect “Proceedings of 6th Indonesian Finance Association International Conference COVID- 19, Current Challenges and the Future of Financial Market held during 17&18 September 2020, Indonesia.
  • P H Haritha and Uchil R, “An Empirical Analysis of Social and Market Dynamics Influencing Investment Decision Making of equity investors in India” Proceeding of 2nd international conference on Frontiers of operations research and business studies held during 27-28 December 2019 at Calcutta Business School and Operation Research Society of India.
  • P H Haritha and Uchil R, “Effects of investors sentiment in stock market-A behavioral perspective” Proceeding of 51st International Conference on Latest Researches in Engineering, Science, and Management held during 30-31st March 2018, Delhi, India.
  • P H Haritha and Uchil R, “Impact of herd behavior and awareness factors on investors sentiments- Evidence of Indian Equity Market” Proceeding of International Conference on innovative Research in Science, Technology and Management held during 16-17 September 2017 at National University of Singapore.
  • P H Haritha and Uchil R, “Determining investor behavioral factors and its impact on investors sentiment and decision-making process: A case of individual investors from India” Proceeding of at International conference on Applied economic and business held during 27th-28th December 2017 Organized by Academic Research Foundation, New Delhi, India.
  • P H Haritha and Uchil R, “Conceptual Framework on the Impact of Awareness Factors Affecting Investors Sentiments – A Behavioral Finance Approach” Proceeding of International Conference on Financial Markets and corporate Finance held during 12- 13August 2016 at Indian Institute of Technology, Madras, Chennai, India.
  • P H Haritha and Uchil R, “Conceptual framework on market sentiment and the effect of behavioral pitfalls on investment decision making” 5th SIFICO – International Finance Conference held during 8-9 January 2016 at K.J. Sommaya Institute of Management Studies & Research, Mumbai, India.
  •  P H Haritha and Uchil R, “Behavioral analysis of individual investors: A review of Literature” Proceeding of International Conference on Recent Trends in Business finance and Economics held during 8-10 October 2015 at Jai Narain Vyas University, Jodhpur, Rajasthan, India


  • Outstanding Research Award at Central University of Kerala, 2021
  • Token of Appreciation for Outstanding Performance in Placement Cell- Central University of Kerala, 2022