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Dr Khong Kok Wei

Dr Khong Kok Wei

Dr Khong Kok Wei

Adjunct Professor

Ph.D(MULTIMEDIA UNIVERSITY),MBA(Marketing)

Professor Khong is currently the Executive Dean of the Faculty of Business and Law in Taylor’s University. He was the Associate Dean (Research) of the Faculty of Arts and Social Sciences. He has published in many journal publications notably in Information and Management, Journal of Services Marketing, Expert Systems with Applications, Supply Chain Management: An International Journal, Industrial Management and Data Systems, Journal of Computer Information Systems, Journal of Business Ethics and Business Strategy and the Environment; all of which are notable impact journals. He has worked in many research grants in excess of a million ringgit (70% of which are external grants) which relate to business analytics. He has more than 19 years working in academia and conducting research in areas like services marketing, user technology acceptance, social media studies, behavioural science, business analytics, machine learning and process reengineering.