B.Com., MBA., Ph.D.,
nachiketas@tsm.ac.in
Faculty Unique ID : 1-9569537615
Dr. Nachiketas teaches Research Methods, Advanced Marketing Analytics, and Marketing Management core courses at TSM. His research interests are in the domain of consumer behavior, marketing & public policy, and marketing communications.
Dr. Nachiketas has a diverse experience from academia and the industry. He has a background in Business Management and holds a Ph.D. in Marketing from Sri Chandrasekharendra Saraswati Visva Mahavidyalaya. He has worked in the industry for 2 firms, Kotak Mahindra and GfK. In his most recent role at GfK as a Marketing Scientist, he has consulted and executed market research projects for renowned firms such as Hitachi, OPPO, SBC Bank, HP, Didi Ride-hailing services, ING Bank among others in the Asia-Pacific and Middle Eastern regions.
Prior to GfK, he served as a Senior Lecturer in the Marketing Dept. at Great Lakes Institute of Management in Chennai for 7 years. He has also been an understudy for several reputed Marketing educators while at Great Lakes Institute of Management and thus had the opportunity to observe closely the best practices in academia, namely teaching and research. He continues to engage in the twin passions – teaching/research, and, engaging with the industry- enjoying the best of both worlds.
Nachiketas, N. and Sivakumaran, B. and Kalro, A. and Sharma, P. 2017. “Threat, Efficacy and
Message Framing in Consumer Healthcare.” Marketing Intelligence and Planning. 35 (4): pp. 1-37. Rated “A” as per ABDC journal rankings
Chandan, P and Purba, R and Nachiketas, N. 2017. “Industry Initiatives to Addressing Water
Concerns in India Today: The Inward and the Outward Looking Possibilities.” International
Journal of Business Ethics in Developing Economies.
Nachiketas Nandakumar and Bharadhwaj Sivakumaran (2018) ,”Improving the Effectiveness of Healthcare Communication: the Critical Role of Vividness”, in AP – Asia-Pacific Advances in
Consumer Research Volume 12, eds. Shailendra Pratap Jain and Akshaya Vijayalakshmi, Duluth,
MN : Association for Consumer Research, Pages: 74-7
Reviewer for Journal of Business Research. The Journal of Business Research is a highly respected journal and it is ranked category “A” as per ABDC journal rankings.
Reviewer for Journal of Consumer Marketing, ABDC- A Journal
• Employee of the Quarter award at Great Lakes Institute of Management for the quarter ending
January-February-March 2018
• Received a certificate of appreciation, “Outstanding Contribution in Reviewing” for the years
2016-2017, from the academic journal, Journal of Business Research. This is given to top 10
percentile of reviewers for the quality and the number of reviews for the given year(s).
• Reviewed 4 papers for the academic journal, Journal of Business Research, during years 2016-
2017.
Professional Associations
Member, American Marketing Association
Academic Contributions
• Reviewer for Journal of Business Research. The Journal of Business Research is a highly
respected journal and it is ranked category “A” as per ABDC journal rankings
• Conducted and presented Brown Bag seminars in Faculty Forum at Great Lakes Institute of
Management
• Member, IRB (Institutional Review Board) at Great Lakes Institute of Management.