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    Dr. Nataraj B

    Dr. Nataraj B

    Dr. Nataraj B

    Assistant Professor,
    Chairperson MDP

    B.Tech., M.B.A., Ph.D. (Bharatiar University)
    bnataraj@tsm.ac.in
    Faculty Unique ID: 1-9314476901

    Google Scholar Linkedin IRINS

    Biography

    Dr. Nataraj brings over 14 years of extensive experience in teaching, research, and industry. He currently serves as the Chairperson for Management Development Programs at Thiagarajar School of Management (TSM), where he oversees the strategic direction and implementation of professional development initiatives. Additionally, he holds the esteemed position of Chairperson for the highly regarded one-year weekend program, “Post Graduate Diploma in Data Science and Business Analytics,” further solidifying his commitment to advancing education and expertise in the field.

    As a distinguished scholar, Dr. Nataraj has carved a niche for himself in the realms of business analytics, data science, and management research. His expertise extends beyond the confines of traditional academia, as he is also recognized as a proficient educator and professional trainer, well-versed in numerous software programming languages and applications like Python, R, SPSS, SmartPlS, AMOS etc.,

    Dr. Nataraj’s academic journey has been marked by notable contributions to various fields of research, including Relationship Quality, Customer Relationship Management, Predictive Analytics, and Sustainability. With numerous published articles in reputed journals and a commendable record of speaking engagements at conferences nationwide, he demonstrates a dynamic and prolific researcher.

    At TSM, Dr. Nataraj serves as a beacon of knowledge, imparting wisdom in courses such as Business Analytics, Artificial Intelligence and Machine Learning, Advanced Marketing Analytics, and Customer Relationship Management.

    Moreover, his impact transcends the classroom, as evidenced by his role as a resource person for esteemed organizations like Accenture India Ltd. and Neyveli Lignite Corporation, SPIC Hi-Tech Arai etc., where he has conducted Management Development programs on topics ranging from Thought Leadership and Innovation to Business Intelligence.

    Dr. Nataraj’s academic contributions extend beyond his own research endeavors, as he generously lends his expertise as a reviewer for prestigious journals such as Marketing Intelligence Planning (MIP) and the Journal of Retailing and Consumer Services (JRCS), Technology Forecasting and Social Change.

    Publications

    Balasubramanian N, Kratiraditya, Murali Sambasivan, Pragha (2024). Sustainable Transportation in developing countries: Uncovering the factors influencing Electric Vehicle Purchase in India. Transportation Planning and Technology – (Scopus Indexed ABDC-B)  DOI- https://doi.org/10.1080/03081060.2024.2313138

    Goswami, S., & Balasubramanian, N. (2022). Demystifying the Antecedents of Brand Advocacy: Mediating the Role of Brand Love and Brand Passion. Indian Journal of Marketing, 52(8), 26-40. (Scopus indexed ABDC-C) DOI: https://doi.org/10.17010/ijom/2022/v52/i8/171222

    Balasubramanian, N. and Balaji, M., (2021), “Organisational sustainability scale-measuring employees’ perception on sustainability of organisation”, Measuring Business Excellence. (Scopus Indexed, ABDC-B) DOI: https://doi.org/10.1108/MBE-06-2020-0093

    Dorai, S., Balasubramanian, N., & Sivakumaran, B. (2021). Enhancing relationships in e-tail: role of relationship quality and duration. Journal of Retailing and Consumer Services, 58, 102293. (Scopus Indexed – ABDC-A) DOI: https://doi.org/10.1016/j.jretconser.2020.102293

    Balasubramanian N., & Rajendran, R. (2018). Impact of Relationship Quality on Customer Retention-A Study with Reference to Retail Banking in India. International Journal of Business & Information, 13(1). (ABDC-C) DOI: https://doi.org/10.6702/ijbi.201803_13(1).0004

    Courses
    • Customer Relationship Marketing
    • Artificial Intelligence and Machine Learning
    • Advanced Marketing Analytic
    • Applied Business Analytics
    • Introduction to Python and R
    Administrative Responsibilities
    • Chairperson – MDP Programs
    • Chairperson – Post Graduate Diploma in Data Science and Business Analytics (PGDDSBA)
    Others

    Resource Person

    • Thought Leadership Program for Accenture India Ltd., on the topic “Thought Leadership and Innovation- through Industry Academia Convergence, December 2023.
    • Management Development Program titled ‘System Orientation’ for the employees of Neyveli Lignite Corporation on 5 December , 2023.
    • Delivered Management Development Program for the employees of Neyveli Lignite Corporation titled “Business Intelligence”, 27 September 2023.
    • National Seminar organized by DG Vaishnav College, Chennai titled, “Business Analytics the new DNA of Business” on 21 Jan, 2023
    • Webinar organised by Neyveli Lignite Corporation, Neyveli titled “Business Intelligence” on 24 March 2023. 
    • Evaluator for the event hosted by the Young Entrepreneur School (YES), Chapter 3 Madurai, on November 22, 2022. 
    • Webinar organized by St.John College of Engineering and Management, Maharashtra titled, “Technology Empowered Marketing” on 11th July, 2021.
    • Faculty Development Program organized by SRM – Valliammai Engineering College, Chennai titled “Portfolio Management- A Contemporary Approach” on 10th June 2021.
    • Guest Lecture organized by Kumaraguru College of Technology, Coimbatore titled “Applications of Conjoint Analysis and Sentiment Analysis in Product and Services Management” on 7th June 2021.
    • Guest Lecture titled “Design thinking and Business Innovation”, organized by Easwari Engineering College- Department of Management Studies, Chennai on – 19th June 2020. 
    • Faculty Development Program titled “Statistical Software Packages for Social Science Research” organized by Karpaga Vinayaga College of Engineering and Technology, Kanchipuram on 25th July 2020. 
    • Guest Lecture titled “Design Thinking” organized by Thanthai Hans Roever College, Perambalur on 4th of September 2020.
    • Faculty Development Program organized by TSM titled “Hands-on workshop on Partial Least Square Structural Equation Modeling” from 31st July 2020 to 2nd August 2020.
    • Management Development Program organized by TSM, titled “Data Driven Strategies for Sales and Marketing” from 23rd November 2020 to 24th November 2020.
    • Management Development Program organized by TSM titled “Business Analytics and Data Visualization” from 21st April, 2021 to 22nd April 2021.

    Acedemic Contribution

    • Dr. Nataraj contributes to the advancement of academic research by reviewing for the prestigious Technological Forecasting and Social Change (ABDC-A) journal, which explores the future implications of technology on society and the environment.
    • Contributed as a reviewer for Marketing Intelligence Planning (MIP), a premier ABDC-A Category marketing journal. MIP centers on strategic marketing decisions and cultivates thought leadership in the field.
    • Reviewer for Journal of Retailing and Consumer Services (JRCS)- a highly respected journal and it is ranked category “A” as per ABDC journal rankings.
    • Reviewer for Measuring Business Excellence (MBE). MBE- a reputed journal in Business Administration provides international insights about non-financial ways to measure and manage business performance and its improvement. It is ranked “B” as per ABDC Journal rankings.

    Faculty & Research
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