Dr. Ramesh Kumar J

Dr. Ramesh Kumar J

Dr. Ramesh Kumar J

Assistant Professor

Faculty Unique ID: 1-3407708771


Ramesh Kumar is a passionate teacher with more than nine years of academic experience and 5 years of industry experience. Basically a mechanical engineer he got his doctorate from Madurai Kamaraj of University in the field of Brand Management after completing MBA from the same university. He has also taken the Faculty Development Programme offered by IIM-A. A prolific researcher, he has published research articles in scopus indexed and ABDC ranked journals. His research interests include consumer behaviour,  subsistence marketplaces and brand management.


Impact on peer influence and environmental knoeledgeon green consuption: moderate price premium Manjula Nagarajan;Raiswa Saga;Ramesh Kumar;Dinesh sathasivam international journalof social ecology and sustainable environment, Volume 13,Year2022,

Ramesh, K., Saha, R., Goswami, S., & Dahiya, R. (2019). Consumer’s response to CSR activities: Mediating role of brand image and brand attitude. Corporate Social Responsibility and Environmental Management26(2), 377-387.

Kumar, R., Saha, R., Sekar, P. C., & Dahiya, R. (2019). Examining the role of external factors in influencing green behaviour among young Indian consumers. Young consumers.

Kumar, J. R., Saha, R., Manohar, S., & Sekar, P. C. (2020). Retail brand equity: moderating role of retail price deals on retail brand association and retail brand equity relationship. International Journal of Business Innovation and Research21(2), 217-237.

Santhanam, N., Kumar, J. R., Kumar, V., & Saha, R. (2021). Employee turnover intention in the milieu of human resource management practices: moderating role of work-life balance. International Journal of Business Innovation and Research24(1), 57-75.

  • Consumer Behaviour
  • Marketing of Financial Services
  • Business at the Bottom of the Pyramid Marketing
  • B2B Marketing
Administrative Responsibilities
  • Coordinator – Students Activities
  • Coordinator – Website
  • Member – IQAC
  • Member – ISO
  • Post Masters Training Program, India Post
  • Entrepreneurship Development Program, MADITSSIA, Madurai
  • PM YUVA – Mentoring Entrepreneurs Programme, MADITSSIA, Madurai
  • Boot Camp Ii – Data Analysis for Multidisciplinary Research, Xavier Institute of Business Administration, Tirunelveli