MCA, MBA, M Phil, Ph.D. FDPM (IIM A)
senthil@tsm.ac.in
Faculty Unique ID: 1-9569537292
Prof. Senthil has been an educator for more than 17 years, and he also has an industry experience of three years. His areas of research include ICT Applications, e-Tourism, Climate Change, Digital Sentiment Analysis, Digital Watermarking, Wavelet Transforms, and Multimedia Computing. This accomplished scholar has participated in Summer Research Fellowships at IIT Delhi and at the Indian Statistical Institute, Kolkata. He is one of the few professors from TSM who has participated in numerous international conferences at South Korea, Malaysia, and United Arab Emirates in addition to the national level workshops and conferences. He has published numerous papers, the latest being in July 2024.
Senthil, V., Goswami, S., & Balasubramanian, K. (2023). “Do TripAdvisor Valences are Trustworthy on South Asian Destinations?”, ASEAN Journal on Hospitality and Tourism, 21(1), 17-34. https://doi.org/10.5614/ajht.2023.21.1.02
Senthil Veerasamy & Susobhan Goswami. (2022). “Smart Tourism Intermingling with Indian Spiritual Destinations: Role of e-WoM Sentiments in marketing”, ASEAN Journal on Hospitality and Tourism, Vol. 20, No. 02, pp. 100-116. https://doi.org/10.5614/ajht.2022.20.2.07
Senthil, V. & Goswami S. (2022). “Is Online Learning Better than Offline Learning?”, International Journal of Education and Development using Information and Communication Technology, Vol. 18, Issue 2, pp. 177-190.
Senthil, V. & Goswami, S. (2021). Can Spiritual Tourism in India be Marketed Properly? Learnings from an Analysis of Twitter. International Journal of Religious Tourism and Pilgrimage, 9(5), 6.
Senthil, V. & Goswami, S. (2020). An Exploratory Study of Twitter Sentiment Analysis During COVID-19: # TravelTomorrow and# UNWTO. In International Working Conference on Transfer and Diffusion of IT (pp. 487-498). Springer, Cham.
Senthil, V. (2018). Does the more internet usage provide good academic grades? Education and Information Technologies, 23(6), 2901-2910.
Senthil, V. (2015). Is sentiment analysis in social media influence the business growth of Tamilnadu tourism? Bonfring International Journal of Industrial Engineering and Management Science, 5(2), 33
Senthil V. (2024), “Data Analytics and Visualization Using Python: A Practical Handbook on Business Application Perspectives”, Pearson Education India
Senthil V. (2022), “Data Analytics using R: A Practical Handbook on Business Application Perspectives”, Cengage Publications
V. Senthil & K. Mathiyazhagan, Chapter 6 – Issues and challenges of blockchain technology implementation in the meat supply chain, Editor(s): Kaliyan Mathiyazhagan, V. Raja Sreedharan, Deepak Mathivathanan, Vijaya Sunder M, Blockchain in a Volatile-Uncertain-Complex-Ambiguous World, Elsevier, 2023, Pages 77-88, ISBN 9780323899635 https://doi.org/10.1016/B978-0-323-89963-5.00016-2.
Veerasamy, S. and Goswami, S. (2023), “A Study on Twitter Sentiment Analysis in TOKYO 2020 OLYMPIC”, Tyagi, P., Grima, S., Sood, K., Balamurugan, B., Özen, E. and Eleftherios, T. (Ed.) Smart Analytics, Artificial Intelligence and Sustainable Performance Management in a Global Digitalised Economy (Contemporary Studies in Economic and Financial Analysis, Vol. 110B), Emerald Publishing Limited, Bingley, pp. 233-242. https://doi.org/10.1108/S1569-37592023000110B015
Principal Investigator of the Indian Council of Social Science Research (ICSSR) sponsored Minor Research Project with the grant of Rs. 4.20 Lakhs for the period 2023-2024.
Conference Coordinator of the Indian Council of Social Science Research (ICSSR) sponsored Seminar with the grant of Rs.75,000 for the period 2021-2022.
Currently, he is teaching IT and Systems subjects including Big Data Analytics, Data Visualization, Applied Business Analytics, and Blockchain Technologies.